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Digital Marketing Manager, Oceania

Date: Jan 15, 2022

Location: Australia, VIC, AU

Company: Glanbia

Join us at GPN and inspire people everywhere to achieve their performance and healthy lifestyle goals!


Glanbia Performance Nutrition (a division of Glanbia) is a leading global performance nutrition business, with market leading brands such as Optimum Nutrition and Slimfast across over 60 markets worldwide. Within Oceania (Australia and New Zealand), the GPN branded portfolio consists of Optimum Nutrition and BSN, and has a distribution network that spans across leading Pharmacy (Chemist Warehouse), Online (Amazon), Specialty Supplement and Health food Stores and can be found in most Gyms across the two markets.

Working with leading fitness athletes (Olympians, Physique Athletes) and sporting codes (AFL, NZ Chiefs), our mission remains to help the elite through to everyday fitness enthusiasts across Australia and New Zeeland to realise their full potential and the transformative power of fitness.  

If you have a passion and skill in digital marketing, and an interest to apply your skills on market leading brands in the health and fitness space, this is the role for you.     


The opportunity where you will make an impact:


Reporting through to the Marketing Director the Digital Marketing Manager will have direct responsibility for the strategic development and in conjunction with the broader marketing team and agency partners, the execution of the various digital marketing tactics employed across the brands.   

The role covers both the Optimum Nutrition and BSN brands, and will play an integral role in both guiding the digital direction in the short term, as well as leading the business into the future across various key brand and business-related initiatives. 

Working as a leader amongst the marketing team, with direct responsibility for an important part of the marketing mix, the Digital Marketing Manager should ensure all digital initiatives are backed with sound strategy and communicated effectively across the broader business to ensure strong execution in both brand building and trade related activities. The role is responsible for the digital presence in both Australia and New Zealand, and as the role has scope to drive key projects there will also be connection and engagement with global teams across Europe and North America.

The ideal candidate for the role will be an experienced digital marketer, with a passion to drive the evolution of brands in the space and have a natural flair for capturing learnings and insight with a desire for continuous optimisation. Whilst not a prerequisite, a passion and interest in the health and fitness space will be viewed as favourable. 


  • Development of the digital marketing strategies for Optimum Nutrition and BSN, in line with over-arching brand plan across Australia and New Zealand.
  • Build collaborative and close management and ways of working with the Oceania digital marketing agency (The Pistol) and any other service providers.
  • Work with the brand management team and external providers to ensure all content is fit for platform and guided by insight from learnings around the customer journey and other research.
  • Detailed reporting (monthly and ad-hoc) on key initiatives to optimise digital media strategies and inform broader content and brand plan.
  • Development of the digital media strategies across – paid media, organic/evergreen, SEO/SEM and sponsored athletes and sporting codes, and ensuring the entire digital media eco-system is working in harmony.
  • Execution of the agreed digital strategies through both agency partners and the broader Oceania marketing team
  • Build collaborative relationships with commercial team members and key trade partners to ensure trade and tactical efforts are developed to drive stronger conversion and plug into the broader digital strategy.  
  • Project management inside some key business/brand projects in the digital space to future proof and enable the continued growth trajectory of the brands across Oceania. 
  • Management of the digital media marketing budget
  • Reporting of results and impact across digital marketing mix to local senior management team


What you will bring to GPN:


  • Degree level qualifications and/or similar in marketing or digital marketing
  • 5+ years’ experience in digital marketing specifically
  • Experience executing various digital marketing tactics across the brand funnel – awareness through to conversion
  • Experience in the development and implementation of paid media and SEO/SEM strategies (either directly or in-directly through an agency partner)
  • Experience managing external agencies
  • Preferably experience in managing major digital based projects eg. CRM
  • Previous management of marketing and project-based budgets



What we would like to offer you:

  • The opportunity to shape your career in our global organisation that is championing the healthy lifestyle movement!
  • Our Smart Working model advocates wellbeing by providing you with a greater choice in how you work and live, giving you a better work-life balance
  • Create your own nutrition formula with a discount on our GPN products!


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 


At Glanbia our culture will celebrate individuality, knowing that together we are more.