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Marketing Manager - Ingredients

Date: Jul 23, 2021

Location: Ballyragget, KK, IE

Company: Glanbia



Marketing Manager Plant Based Portfolio

8 Month Contract



Rooted in our rich heritage of family farming and embedded in our communities, Glanbia Ireland has evolved to bring the passion of our farmers and their high-quality ingredients to the world. Using modern-day technology and applying the best processes to our milk pool of three billion litres and our outstanding grains portfolio, we export innovative products and tailored ingredient solutions to more than 100 countries. We nurture a talented team of over 2,000 people to manage our network of 11 processing plants and 52 agri branches, serving our communities and delivering annual revenues of around €2 billion.


Glanbia Ireland owns leading consumer and agri brands such as Avonmore, Kilmeaden Cheese, Millac, Truly Grass Fed, Premier Milk, Wexford, mymilkman.ie, Glanbiaconnect.com, countrylife.ie and GAIN Animal Nutrition. 


An exciting opportunity has become available in Glanbia Ireland’s Ingredients Growth Category, reporting to the Head of Marketing Ingredients for an eight month fixed term contract.
The role works to bring value to the Ingredients business by building GI’s profile as a leading ingredients supplier within the agri food and nutrition sector, engaging with and being relevant to the customer base, identifying new strategic routes for the business through insight development, and marketing targeted products and initiatives in a compelling way. They also play a key role in the delivery of the business Value-add targets, working in coalition with Product and Sales Managers and the R&D function



Key Responsibilities;

  • Building our profile as a leading ingredients supplier within the agri-food and nutrition sector: Delivery of overall Communications strategy for our Plant based Ingredients to include PR, Trade Show attendance and liaison with key industry bodies. 
  • Work with the Digital Marketing Manager on development of compelling written and video content to deliver a cut through Digital strategy for the business and relevant initiatives to include owned assets, social media and advertising.
  • Building engagement and relevance with customer base: Effective customer comms strategies via E Blasts, Spotlight presentations and F2F meetings, Co-Marketing with targeted customers, Understanding our Customer’s Customer through research and insight development
  • Identifying new strategic routes for the business: Responsible for generation of leverageable customer and consumer insights which, in tandem with Product, Sales and Innovation functions will inform key strategic projects within the business. Identify new routes to market including regional partners and distributors. Coordination of business strategy, driving the annual process together with Commercial leads and Product management
  • Marketing our Products and USPs: Delivery of sales toolkits and marketing materials to support volume and contribution targets. Development of advertising and new branding/ product design
  • Work collaboratively across the Marketing & Plant Hub teams to deliver effective results and work within the GI values system


Key Requirements:

  • 5 years proven success in B2B/ Ingredients Marketing.  Experience in Consumer Marketing highly desirable
  • Strong business report writing and presentation skills.
  • Excellent organisational skills, with the ability to prioritise and manage tasks.
  • Experience developing and executing Digital campaigns for B2B
  • Strong interpersonal skills with an ability to build and maintain good working relationships at all levels in an organisation.
  • Excellent communication and influencing skills.
  • Excellent commercial acumen.
  • Proven track record of analytical and problem solving skills.
  • Self-motivated with a proven track record of working on own initiative.


  • In-depth understanding of the Plant based industry would be a distinct advantage.


Glanbia Ireland is a joint venture 60% owned by Glanbia Co-op and 40% owned by Glanbia plc. If you are interested in this position, please apply with an up to date resume.


Commitment to Diversity & Inclusion:
Glanbia Ireland embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams where different perspectives drive innovation and growth. We strive to create an inclusive workplace where people can bring their true self to work and achieve their full potential.


Join our Talent Pool: 

Considering a new career in Glanbia Ireland but this isn’t the role for you?! Then why not register your experience & sign up for career opportunities at: www.glanbiaireland.com/careers


Glanbia Ireland is a Values Based Organisation - www.glanbiaireland.com


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 


At Glanbia our culture will celebrate individuality, knowing that together we are more.