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Digital Marketing Specialist

Date: Nov 26, 2021

Location: Chicago, IL, US, 60606

Company: Glanbia

 

 Digital Marketing Specialist / North America 

Glanbia Ireland/Truly Grass Fed

 

If you are driven by Brands with Purpose and companies with values at their core, then this is the role for you.

 

Glanbia Ireland is a global agri-food and nutrition business. Combining a passion for the art of farming and dedication to progress, Glanbia Ireland delivers a diverse portfolio of quality dairy ingredients and well known consumer and agri brands to the global market. With a current annual revenue of $2.3 billion, we are poised for further sustainable growth and are now looking for talented and creative people to join our organization.

 

In 2019 Glanbia Ireland extended its international footprint across consumer brands into the US market with a new range of dairy products under the Truly Grass Fed natural brand from Ireland. Over the last 2 years we have seen strong growth as we roll out our butter and cheese products to all corners of the US.

 

We are now looking for an experienced and dynamic Digital Marketer to join our US based “start-up” team on the ground at a very exciting juncture in Truly Grass Fed’s evolution.

 

Reporting to the Director of Marketing, you will be based in Chicago but working closely with the US and Ireland based team contributing to our growth strategy in North America.

 

 

Key Responsibilities

  • Managing and publishing original, high quality content on social platforms including Facebook, Instagram, Pinterest and TikTok
  • Designing social media strategies and social content calendars to achieve marketing targets, as well as diving into social community management
  • Analyze social data to draw key recommendations around messaging/targeting
  • Conduct social media audits to ensure best practices are being used
  • Engage and respond to customers on all social media channels in a timely and brand appropriate fashion
  • Utilize social listening tools and competitor benchmarking to optimize content and social media ad strategy to hit KPI targets
  • Help establish our shopper marketing strategy and best practices for how digital coupons should be levered on social and website
  • Execute, manage and track monthly social media ads promotions
  • Maintain digital dashboard of several different accounts and prepare monthly performance reports
  • Collaborate with manager on content development and integration into overall digital mix
  • Adapting content to fit platform best practices

 

Key Requirements

  • 2+ Years of Experience in Digital Marketing or Social Media Management. Shopper Marketing experience or exposure a plus.
  • Experience executing paid social media campaigns
  • Bachelor's degree in marketing, business or related program
  • Knowledge of video and picture editing software such as Adobe
  • Must be able to juggle multiple projects at the same time
  • Full understanding of all social media platforms and best practices from a brand perspective
  • Problem solving skills & attention to detail
  • Knowledge of content management systems
  • Familiarity with Wordpress a plus

 

Commitment to Diversity & Inclusion:
Glanbia Ireland embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams where different perspectives drive innovation and growth. We strive to create an inclusive workplace where people can bring their true self to work and achieve their full potential.

Join our Talent Pool: 

Considering a new career in Glanbia Ireland but this isn’t the role for you?! Then why not register your experience & sign up for career opportunities at: www.glanbiaireland.com/careers

 


Glanbia Ireland is a Values Based Organisation - www.glanbiaireland.com

 

 

 

 

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 

 

At Glanbia our culture will celebrate individuality, knowing that together we are more.


Nearest Major Market: Chicago