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Director Category and Customer Marketing

Date: Feb 17, 2019

Location: Chicago, IL, US, 60606

Company: Glanbia

At Glanbia Nutritionals Inc., our portfolio centers around dairy and non-dairy nutritional ingredients. We co-innovate and deliver ingredient solutions and precision premixes for use in the mainstream food and beverage, infant and clinical, and functional nutrition markets. We are the number one provider of whey-based nutritional ingredients globally and the number one producer of American-style cheddar cheese. Our protein systems have transformed the bar and beverage categories — bringing increased levels of protein, cleaner labels and greater product functionality to market. We have a direct presence in 21 countries, with manufacturing facilities in the US, Germany and China, and international sales and technical offices around the world.


Director Category and Customer Marketing


Reports To:                         Chief Commercial Officer, Cheese and Marketing

Department:                        Marketing

Location:                             Chicago

Exempt Status:                   Exempt


Job Summary

At Glanbia our Director Category and Customer Marketing is responsible for providing our commercial team with tools to sell product and achieve higher margin revenue. They will also drive our account based marketing, supporting marketing efforts at our strategic accounts. We're looking for a creative, self-starting, and tenacious individual with strong leadership attributes.


Our Category and Customer Marketing team will be the ‘Marketing Drivers’ for Glanbia, owning our priority product launches globally within the Glanbia Nutritionals Team.


This role will have a number of direct reports and will provide leadership, inspiration and mentorship to their immediate team and wider sphere of influence.


Essential Functions

  • Partner with Product Strategic Management (PSM) and Commercial groups to develop a strategy which  prioritizes product launches and ‘Glanbia on Display’ platforms
  • Lead the end to end execution of global product launches; develop the ‘go-to-market’ strategies by leveraging the value proposition in conjunction with PSM.
  • Oversee the execution of all account based marketing principles in Glanbia Nutritionals
  • Collaborate with our Strategic Insights team to translate market insights into targeted opportunity stories for our customers.
  • Partner with PSM, Commercial and other cross-functional teams to develop and execute successful category strategies.
  • Drive long term vision of the categories leveraging our insights team to help drive strategies for continued growth.
  • Collaborate with Sales Operations to ensure the commercial team have the resources, data, tools, training, and support to market Glanbia Nutritionals’ portfolio to customers
  • Determine marketing programs’ KPI’s and drive the team and programs to achieve success targets
  • Assist in the development and monitoring of the overall marketing operating budget to optimize the effectiveness of the expenditures
  • Drive positive leadership behavior by promoting Glanbia’s purpose, vision and values

Additional Functions

  • Perform other duties as assigned




  • Bachelor’s degree preferably in Business, Marketing, or related field., MBA preferred



  • Minimum of 5 years of progressive B2B marketing management to include:
    • Experience in B2B strongly preferred or B2C in consumer product marketing
    • Proven experience in designing and implementing B2B customer orientated marketing programs
    • Experience in a matrix-designed organization preferred


  • Proven experience in executing marketing initiatives including creating content independently of agency partners.
  • Knowledge of nutrition industry and/or food/beverage/supplement market and trends preferred.
  • Experience in account based marketing, managing product launches, and developing value propositions.
  • Leadership abilities including managing direct reports and team oversight



  • Cultivates Innovation - Possesses a talent for crafting and communicating a brand’s story; translating technical product attributes into customer-centric value propositions
  • Strategic MindsetPassion for self-education on market trends; with the skill to translate such knowledge into opportunity mining activities
  • CollaboratesExcellent collaborator within teams, regarded as a trusted marketing subject matter expert
  • Action Orientated - Demonstration of driving results whilst handling a team’s multiple, rapidly changing and conflicting priorities
  • Manages Ambiguity Strong ability to work independently and to make timely decisions in the face of ambiguity
  • Resourcefulness – Demonstration of navigating an organization’s culture and networks in order to secure or deploy needed resources.
  • Interpersonal Savvy – Ability to tailor communication style to build both internal and external global networks


Typical Physical Activity

Physical Demands

  • Regularly involves talking or listening, sitting, and the use of hands and fingers.
  • Frequently involves standing and walking.
  • Occasionally involves reaching with hands and arms.

Physical Requirements

  • Must be able to lift and carry items weighing up to 25 pounds.
  • Manual dexterity sufficient to reach/handle items, and works with the fingers.
  • Involves light physical activity performing non-strenuous day activities of a primarily administrative nature.
  • Should be able to identify and distinguish colors, see clearly at 20 inches or closer and 20 feet or more, observe an area that can be seen up and down or to the left and right while eyes are fixed on a given point, judge distances and spatial relationships, and adjust the eye to bring an object into sharp focus.


Typical Environmental Conditions

  • May be exposed to moderate noise levels (i.e. office equipment and light traffic).


Travel Requirements

  • Moderate overnight travel (up to 30%) by land and/or air.
  • May include international travel on a limited basis


    Are you someone who likes to make it happen, make it better and make it fun? If so, our company offers you an excellent opportunity to do really interesting work and develop a career in a dynamic and innovative environment that is all about making you and our business successful.







Nearest Major Market: Chicago