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Brand Manager-Cheese,Butter,Soup

Date: Mar 25, 2021

Location: Citywest, D, IE

Company: Glanbia



Brand Manager – Cheese, Soup, Butter

1 year FTC


Rooted in our rich heritage of family farming and embedded in our communities, Glanbia Ireland has evolved to bring the passion of our farmers and their high-quality ingredients to the world. Using modern-day technology and applying the best processes to our milk pool of three billion litres and our outstanding grains portfolio, we export innovative products and tailored ingredient solutions to more than 100 countries. We nurture a talented team of over 2,000 people to manage our network of 11 processing plants and 52 agri branches, serving our communities and delivering annual revenues of around €2 billion.


Glanbia Ireland owns leading consumer and agri brands such as Avonmore, Kilmeaden Cheese, Millac, Truly Grass Fed, Premier Milk, Wexford, mymilkman.ie, Glanbiaconnect.com, countrylife.ie and GAIN Animal Nutrition. 


Key Responsibilities:

  • Responsible for the cheese, soup and butter categories – delivering on volume targets
  • Activate yearly marketing plans – reporting into Marketing Manager
  • Lead project management for cross-functional innovation and packaging projects within each category
  • Interpret consumer insights and turn these insights into strategy – through qualitative and quantitative means
  • Develop strategic brand plans for 2022 across each category
  • Develop creative & media plans with agencies as required
  • Champion the 3 categories internally
  • Report on effectiveness of each campaign
  • Lead digital and social media strategies
  • Portfolio management
  • Responsible for trade marketing strategies, activations and CRM plans   
  • Fully manage budgets for each of the 3 categories


Key Requirements:

  • Experience with new product development, using a stage gate process
  • Commercially aware
  • A strategic thinker
  • Proactive, open minded and motivated    
  • Creative
  • Ability to take responsibility
  • Agency management
  • Budget management
  • Good communication skills
  • Project management


Glanbia Ireland is a joint venture 60% owned by Glanbia Co-op and 40% owned by Glanbia plc. If you are interested in this position, please apply with an up to date resume.


Commitment to Diversity & Inclusion:
Glanbia Ireland embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams where different perspectives drive innovation and growth. We strive to create an inclusive workplace where people can bring their true self to work and achieve their full potential.


Join our Talent Pool: 

Considering a new career in Glanbia Ireland but this isn’t the role for you?! Then why not register your experience & sign up for career opportunities at: www.glanbiaireland.com/careers


Glanbia Ireland is a Values Based Organisation - www.glanbiaireland.com