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Brand Manager - Copenhagen

Date: Oct 18, 2018

Location: Copenhagen, DK

Company: Glanbia

Job Purpose:  


Nutramino is a highly successful and rapidly growing business.  It's head office is based in Copenhagen from where we are driving the current mainly regional business in Scandinavia, UK, Ireland and a number of incubator export markets. Our ambition is to fuel the international expansion of the brand either by leveraging the existing GPN commercial route to market or by defining a separate/stand-alone route to market via wholesalers, distributors or local agents.  

Nutramino is owned by Glanbia Performance Nutrition whose purpose is to inspire people everywhere to achieve their performance goals! We are the world’s leading premium sports nutrition company with Optimum Nutrition, BSN, ABB, Isopure and Nutramino brands in the portfolio today.


The Brand Manager role will drive the A-Z and of the product portfolio which involves the branding, production and profitability of new and existing Nutramino products.



  • Develop and drive the branding of Nutramino products.
  • Work closely to lead innovation and drive the development of products that are relevant to  target audience; develop launch plan for all key new products
  • Development and implementation of communication strategy across markets leveraging learning’s from EMEA
  • Manage external & internal  agencies in the delivery of marketing tools/activities, including sampling and retail marketing activities
  • Work closely with other members in the Marketing  team in the Ireland to ensure coordination of global marketing activities
  • Working closely with the commercial team supporting sales activities
  • Ensure alignment across all teams and all assets required are available for the launch of new products
  • Manage participation at exhibitions / conferences in EMEA
  • Maintain an awareness of competitor marketing activity


Key Challenges & Success Measures:

  • Educate consumers to ensure they understand the difference between different sports nutrition brands
  • Work closely with sales department to align with sell-ability and customer insights
  • Management of budget
  • Identify, develop, and launch new & existing concepts and products supporting the brand portfolio.
  • Understand relevant marketplace dynamics and consumer target
  • Develop marketing plan to effectively communicate the strategic positioning and development of products to customers.

    Ability to work to stretching targets in a dynamic matrix industry.

    Work with cross functional teams to ensure brand initiatives are completed

Skills, Know How & Experience:

  • Drive to make the products successful
  • Proven Brand experience within consumer goods environment is essential.
  • Proven product management experience will be an advantage.
  • Relevant brand marketing/business qualification at degree or Masters level. 
  • Strong understanding of full marketing mix including brand positioning and developing new opportunities through consumer insight
  • Experience in agency management, strategic marketing, creative development, brand planning and new product development
  • Passion for performance/physique sports would be a distinct advantage
  • Experience of managing in complex network organisations and across boundaries.
  • Excellent communicator and influencing skills at a senior level.
  • High energy, high creativity but ability to work through the basics too.
  • Results orientated strategic thinker and creative problem solver.
  • Ability to work under own initiative.
  • Strong motivational skills and ambition.