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Key Account Manager

Date: Apr 13, 2018

Location: Copenhagen, 84, DK

Company: Glanbia

Nutramino is a highly successful and rapidly growing business.  Its head office is based in Copenhagen from where we are driving the current mainly regional business in Scandinavia, UK, Ireland and a number of incubator export markets. Our ambition is to fuel the international expansion of the brand either by leveraging the existing GPN commercial route to market or by defining a separate/stand-alone route to market via wholesalers, distributors or local agents.   Nutramino is owned by Glanbia Performance Nutrition whose purpose is to inspire people everywhere to achieve their performance goals! We are the world’s leading premium sports nutrition company with Optimum Nutrition, BSN, ABB, Isopure and Nutramino brands in the portfolio today.


As Key Account Manager you will support the growth of the Danish business through direct engagement with our key HQ accounts in fitness, sports and e-commerce.  The Key Account Manager will develop our existing partnership with key accounts and identify and unlock new distribution opportunities.  You will also support the Field Sales team in their sales approach.



  • Achieve Sales, Profit & Distribution targets against agreed KPI’s
  • Develop strong Customer relationships with selected key accounts in Denmark
  • Identify and unlock new distribution opportunities within fitness, sports and e-commerce
  • Provide current accounts with on-going support and identify additional opportunities
  • Optimize assortment and planograms at key accounts
  • Identify top activities and activate with key customers linked to the Nutramino objectives
  • Sell in NPDs and deliver against targeted distribution levels
  • Secure synergies between marketing campaigns and activities at key accounts
  • Own and drive yearly negotiations with key accounts
  • Present promos, activities etc. at monthly sales meetings
  • Provide on-going feedback to the CM & central teams to help evolve strategy Planning
  • Work with appropriate internal teams (Supply, Marketing, Customer Service and Finance) to ensure execution of agreed plans.
  • Be an on-going coacher supporting the field sales team and make the bridge to them regarding the monthly Nutramino targets for Denmark given by the CM
  • Help drive the improvement and creation of commercial tools and processes


Key Challenges

  • Workload Management / Priority setting
  • Implementation of tailored Joint Business Plans  with our key accounts


Success Measures

  • Sales & Profit Targets
  • Forecast Accuracy with key accounts
  • Distribution goals
  • KPI trackers
  • Key  account support
  • Brand distribution


Skills & experience

  • Minimum 3 years Key Account Management background – preferably from a retail environment working with FMCG/consumer goods
  • Ability to work on own initiative as well as being a strong team player
  • Passion for sports/fitness with previous experience of Sports Nutrition being an advantage
  • Strategy planning and delivery
  • Excellent inter-personal and communication skills
  • Strong negotiation skills
  • Ability to deliver strong presentations
  • Attention to detail and customer care focus
  • Problem solving and initiative
  • Flexible around working hours due to nature of role & need to attend some activities at evenings and weekends
  • Full clean driving licence
  • Fluent in English – verbal and written