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General Manager Greater China

Date: Nov 23, 2022

Location: SH, CN

Company: Glanbia


Join us at GPN and inspire people everywhere to achieve their performance and healthy lifestyles goals!


Glanbia is a leading global performance nutrition and ingredients group with leading market positions in cheese, whey protein, sports nutrition and micronutrient premixes.  Headquartered in Ireland, the company has over 8,000 employees across 30+ countries with products sold in over 130 countries worldwide and revues of €5 billion in 2021.  Glanbia is listed on the Irish and London Stock Exchange and has three business segments: Glanbia Performance Nutrition (GPN), Glanbia Nutritionals (GN) and Joint Ventures & Associates.


At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals! We are a global leader in the performance nutrition industry and have a portfolio of ten brands, including Optimum Nutrition (ON), BSN, Isopure, SlimFast, Body&Fit, Nutramino, Think!, and Amazing Grass.


Our brands, including the top three performance nutrition brands, are sold in more than 100 markets worldwide. With growing global interest in healthy, active lifestyles, our products appeal to a variety of consumers with a wide range of fitness motivations. They demand new product formats and have a growing appetite for healthy snacking and plant-based protein. Increasingly, they shop online for their health and fitness needs. We’re an agile business led by brands and inspired by consumers. We are a values-led organisation focused on driving sustainable business performance.


With major production facilities located in the US, the UK, and local manufacturing in India and China, the company achieved an annual sales revenue of €1.4 billion in 2021.  While the US the UK represent the biggest markets, emerging markets such as China, South Asia and META are experiencing significant growth and expansion.


Join us on our journey today!



The opportunity where you will make an impact:

Greater China has been one of GPN’s fastest growing region with strong brand presence and high-quality talent. We are seeking a transformational General Manager who will lead this Region to the next level in terms of building a robust portfolio, muscular brands, competitive & cost-effective product supply, omni channel RTM and motivated & engaged employees so as to achieve our vision of creating a profitable USD 100 Mn business in the coming 3-5 years. She/he will be the face of GPN in the Region and help build a strong GPN Values based culture and talented pool of people.


Strategic Commercial and Marketing Management

  • Formulates business strategy and commercial plans to deliver the Region vision and annual budgeted growth plans and to ensure that the Greater China team understands the critical success factors to achieve this growth
  • Leads thinking and execution (thru Marketing team) on portfolio & brand development strategy for Optimum Nutrition, SlimFast, BSN, Isopure and the broader portfolio of GPN brands
  • Inspires the Marketing team to develop a network of key opinion leaders, brand ambassadors & influencers across sports and lifestyle social platforms  
  • Identifies new market opportunities and distribution partnerships, develops robust business proposals to support buy-in from key stakeholders and negotiates contracts with a view to develop long-term relationships
  • Monitors competitor activities and industry insights to ensure the business is taking advantage of any market opportunities and new distribution partners.
  • Nurture & develop (thru Commercial team) key channel partnerships including, existing Distributors, national Key Accounts, Gyms, Health stores and Online retail channels
  • Lead capability development across Ecommerce, Social Media, Influencer Marketing to gain competitive advantage
  • Leads the FDM (food/drug/mass) channel entry for the Greater China business


Financial Management

  • Owns the P&L in Greater China by managing business to meet the agreed Net Revenue, Contribution Margin and Operating Profit Targets.
  • Develops the Greater China strategic plan, annual operating plan and support quarterly financial estimates.
  • Manages all budgets, while keeping business secure and competitive within the market.
  • Supports development of the right ‘Financial Controls’ to ensure strong health of the business


Supply Chain Operations/Regulatory Affairs

  • Works with global and local operation teams to develop and execute optimal supply chain strategy that helps to build the right competitive advantage
  • Builds the right capability across Demand planning, Supply Planning, Customer Service along with the SC Head for the Region
  • Manages regulatory processes for all NPD initiatives and works with global internal stakeholders to efficiently support regulatory efforts in the Greater China region.


Talent Management & Development

  • Builds, inspires and manages an effective team in Greater China region to drive growth and market share.
  • Creates milestones and symbols to rally support behind the organizational goals and vision.
  • Lives and breathes GPN core values and inspires others to be high performers.
  • Fosters accountable and sustainable environment while motivating the direct reports and other employees to their best.
  • Provides strong leadership, coaching, support, career development opportunities & drives performance reviews within the high performing team.



What you will bring to GPN:

  • Strong, hands-on Commercial and/or Marketing experience in FMCG or Consumer-facing industries. 
  • Strategic as well as operational, with full exposure to relevant areas of the business (Commercial, Marketing, Supply Chain, Regulatory Affairs, and HR). 
  • Significant experience in large-scale customer management, along with experience in delivering growth in grocery/convenience and digital/e-commerce.
  • Experience in leading diverse and remote teams.
  • The capability to set clear strategies and managing & measuring work to drive delivery.
  • Strong financial acumen, to enable a healthy P&L.
  • Experience in working with & leading Marketing Teams to grow brands
  • Demonstrated capability in capturing external trends to create value.
  • Passion for sports and the promotion of active lifestyles.
  • Strong influencing and communication skills, proven capability in harnessing support across a matrix to drive performance.
  • Deep understanding of China’s digital eco-system 
  • A collaborative leader who knows how to build, influence and motivate the team. 
  • 15+ years of commercial experience in CPG or Sports Nutrition with full P&L Ownership for at least 2-3 years
  • Experience operating within a global matrix organization structure
  • English working proficiency
  • Chinese working proficiency
  • Bachelor’s Degree in Business Management, Marketing or related field of study
  • A big picture view with an entrepreneurial mindset and willingness to roll up sleeves



What we would like to offer you:

  • A unique opportunity to create the first USD 100 Mn business in a single country, outside US & UK which has your personal signature and footprint
  • The opportunity to shape your career in our global organisation that is championing the healthy lifestyle movement!
  • Our Smart Working model advocates wellbeing by providing you with a greater choice in how you work and live, giving you a better work-life balance.
  • The chance to create your nutrition formula with a discount on our GPN products!


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 


At Glanbia our culture will celebrate individuality, knowing that together we are more.