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Assistant Brand Manager

Date: Mar 18, 2019

Location: Downers Grove, IL, US, 60515

Company: Glanbia

In conjunction with the Brand Manager, the Assistant Brand Manager is responsible for contributing to the development and execution of brand strategies and marketing plans that will drive and achieve the business objectives domestically. Key areas of responsibility include project management and commercialization of new product launches, development and execution of activation tactics, consumption reporting, financial analysis, and budget management.

 

Essential Functions:

Brand Management

  • Develops market and competitive analysis leveraging syndicated and propriety data to aid in annual marketing plan development
  • Analyzes market trends and recommend changes to marketing and product strategies based on analysis and feedback
  • Responsible for managing and reporting of brand budget
  • Ensures Legal approval of all documents, contracts and materials that touch external stakeholders

 

Advertising and Promotion Management

  • Manages social media agency relationship and leads the preparation of social calendars
  • Partners with internal creative team to brief and develop creative to execute against social media plans
  • Assists in development of an content strategies and themes
  • Ensures the most engaging messaging reaches target consumers
  • Assists in the development of activation plans for existing and new product lines

 

Innovation Management

  • Participates in the product development process and develops business case to assess market potential
  • Partners with other functional areas to quickly bring viable new products to market
  • Commercializes line extensions that can be launched within 12 months

 

Other

  • Candidate should already have an existing passion for the sports nutrition/fitness/wellness category
  • Performs day-to-day business management activities, and executes other projects or activities as requested

 

 

 

Knowledge, Skills and Abilities:

  • Strong leadership skills in managing/influencing teams and implementing key business initiatives.
  • Results oriented with high level of initiative and assertiveness.
  • Strong cross-functional project management skills.
  • Ability to comprehensively understand and convert consumer, category, competitor, and channel/customer insights into actionable plans.
  • Self-starting problem solver the effectively used fact-base rationale.
  • Organized and responsive.
  • Proficient in PowerPoint and Excel.
  • Ability to analyze data to support recommendations.
  • Strong analytical skills.

Education/Experience:

  • BA/BS required, MBA preferred.
  • Previous marketing and/or consulting experience, a minimum of 2+ years

 

Equal Opportunity Employer: Disability/Veteran. We are an equal opportunity and affirmative action employer that does not discriminate and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.


Nearest Major Market: Chicago