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Assistant Brand Manager

Date: Jun 7, 2019

Location: Downers Grove, IL, US, 60515

Company: Glanbia

BSN, a worldwide leader in cutting-edge physique and performance products, is seeking an enthusiastic and passionate brand marketer to fill the role of Associate Brand Manager – North America.  In this unique position, he/she will be responsible for assisting the BSN NA Marketing team in the positioning, execution, management, analyses, and branding efforts of this distinctive brand. He/she will play a critical role in driving household penetration and awareness across North America.

 

Essential Functions:

  • Assist with development of the 2 year innovation strategy and drive innovation initiatives to market launch, spanning line extension to white space offerings.  Includes driving cross functional partnership & accountability with a focus on speed.
  • Collaborate with designated key accounts & channels execute in market activations that are consistent with the brand’s positioning and DNA.
  • Own performance and support of key product platforms including day to day maintenance of brand assets, including but not limited to packaging graphics updates, regulatory considerations, samples, and communication assets
  • Leverage data on owned key product platforms to create recommendations for strategic and tactical decisions regarding marketing efficiencies, pricing, product lifecycle, and distribution opportunities
  • Track and monitor brand health metrics and recommend corrective measures as appropriate
  • Provide creative direction for marketing assets consistent with brands positioning & DNA
  • Identify new ways to activate the BSN brand in a targeted manner.  Test and Learn opportunities are welcomed!
  • Become an expert resource on BSN products
  • Tracking and management of the BSN Marketing budget.
  • Partner with GPN Digital Marketing Manager to support Digital/Social Media activation
     
    Knowledge, Skills and Abilities:   
  • Skills of the position
    • High learning agility and intellectually curious
    • Proficiency in Excel, capable of organizing data to identify an actionable insight
    • Ability to use Power Point to convey a recommendation or story
  • Knowledge of the position
    • Fundamental understanding of basic branding principles (positioning, DNA, consumer insights)
    • Experience reaching consumers via social media and digital mediums
    • Understanding of the stage gate process and experience guiding a product through the launch process
    • Familiarity with the sports nutrition category a plus
  • Abilities for the position
    • Strong oral and written communicator capable of explaining complex and/or abstract ideas in clear concise, and compelling manner
    • Creative problem solver
    • Organized project manager, capable of managing more than one project and deadline at a time
    • Capable of working in a matrix environment
    • An engaged leader who leads by examples to drive influence, accountability & speed
    • Self-starter who can thrive in a lean, ambiguous culture

 

Education/Experience:

  • Bachelors degree required, MBA preferred
  • Minimum Years 2 years of experience
  • Familiarity with Sports Nutrition a plus

 

Equal Opportunity Employer: Disability/Veteran. We are an equal opportunity and affirmative action employer that does not discriminate and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.


Nearest Major Market: Chicago