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Director, Digital Marketing

Date: Sep 15, 2021

Location: Downers Grove, IL, US, 60515

Company: Glanbia

The Director, Digital Marketing will lead the team to execute the strategy, tactics and measure the impact of all marketing.  This begins with Consumer journey to channel execution and integration of all partnerships.  The role reports to VP, Integrated Marketing.

 

Essential Functions:

  • Sets and oversees digital strategy and execution for each brand and each channel (DTC, social, etc.)
  • Provides brands with digital insights and guidance on how to optimize spend
  • Builds and supports the digital marketing team
  • Establishes consumer Journey and mapping in digital space
  • Implements and optimizes content strategy
  • Owns performance tracking of digital advertising
  • Delivers best-in-class metrics and KPI reporting
  • Tracks and reports on the digital marketing budget
  • Manages key agency, platform, and media partnerships
  • Collaborates closely with Integrated Marketing leads and internal/external partners on the development and execution of annual brand plans

 

Education & Experience:

  • BA/BS degree required
  • Minimum of 10+ years of CPG relevant experience

 

 

 

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. 

 

At Glanbia our culture will celebrate individuality, knowing that together we are more.


Nearest Major Market: Chicago