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VP, Brand Management

Date: Oct 15, 2021

Location: Downers Grove, IL, US, 60515

Company: Glanbia

Company Description

Glanbia is a global nutrition company, grounded in science and nature and dedicated to providing better nutrition for every step of life’s journey. The company takes pure and clean ingredients including milk, whey and grains and using expert knowledge and capabilities produces high quality nutritional ingredients and branded consumer products for customers and consumers worldwide.


Glanbia Performance Nutrition is a wholly owned subsidiary of Glanbia located in Downers Grove, Illinois. GPN’s brand portfolio consists of – Optimum Nutrition, BSN, Isopure, Think!, Nutramino ABB, Body & Fit, Amazing Grass and SlimFast, each with its own brand essence. GPN manufactures and markets the full range of performance nutrition and lifestyle products including protein, pre-workout, muscle gainers, ready-to-eat snacks and general health. Products are sold through a variety of channels including specialty retail, the internet, gyms and FDM in a variety of formats including powders, bars and Ready-to-Drink beverages. GPN has a global and expanding footprint with a current in-market presence in 24 countries.


Glanbia Performance Nutrition has enjoyed consistent double-digit growth which has been achieved both organically and through acquisition. Today, GPN has approximately $1.2B in revenue and 2,500 employees worldwide. With state-of-the-art production facilities occupying over 500,000 square feet of operating space, GPN is the only sports nutrition company to manufacture and market items in every product category.


As the parent of Glanbia Performance Nutrition, Glanbia Plc is a global performance nutrition and ingredients group with leading market positions in cheese, whey proteins, sports nutrition and micronutrient premixes headquartered in Kilkenny, Ireland. Glanbia Plc has over 6,900 employees in 34 countries worldwide. Its products are sold or distributed in over 130 countries. The company is organized into a number of divisions; Glanbia Performance Nutrition (GPN), Glanbia Nutritionals, Glanbia Ireland and also a number of joint ventures. Revenues for Glanbia plc are approximately $4.1B. For more information visit the company website at: www.glanbia.com





Job Summary

The VP of Brand Marketing will be responsible for setting the long-term strategic agenda for Optimum Nutrition.  S/he will lead a cross functional team to establish and deliver short-term operating and long-term strategic growth objectives for the brand.  S/he will develop brand strategy & activation, optimize business model to support investment on the business, and deliver sustainable and profitable growth.


Essential Functions

Duties and Responsibilities


  • Lead the development and execution of the strategic and operational business plans, financial objectives, brand strategies with full P&L responsibility.
  • Creates the 3 to 5 year strategic brand plan that translates into actionable 0-2 year business and marketing plans.
  • Develop and execute a clear, compelling, aligned growth strategy to maximize the potential of Optimum Nutrition, including identification of barriers to purchase, consumer jobs to be done, brand positioning, visual identity, storytelling, product and portfolio excellence, and innovation.
  • Establish holistic innovation/renovation plans to drive brand relevance and expansion based on consumer demand landscape opportunities.
  • Drive the development and execution of brand storytelling by defining brand architecture, developing creative and communication strategy, implementing best in class media plans and 360 activation plans to optimize consumer reach and impact.
  • Ability to understand and leverage marketing performance insights in order to improve marketing ROI and develop high impact activation plans.
  • Partner with commercial organization to develop multi-channel brand strategy and ensure optimal go to market strategy.  The primary channels include FDM, Club, Convenience, Specialty, Internet, Food Service/Immediate consumption.
  • Provide strategic direction and influences customer facing organization to ensure brand strategies and plans are effectively executed to ensure delivery of brand plans.


  • Related Bachelor’s degree, MBA.
  • Minimum of 10-15 years of experience managing/leading Brands and marketing teams
  • P&L experience is required.
  • A successful track record of driving net sales and profit growth
  • Proven track record in driving sustainable and profitable share growth
  • Mastered functional expertise in classical brand management, deep understanding of consumer and customer insights and activation
  • A history of delivering outstanding business results within competitive and changing environment, proven ability to perform within a matrix organization.
  • Strong operational, project management, cross functional experience; excellent communication and influencing skills.
  • Ability to recruit and hire.


Strategic agilityAbility to articulate a clear, compelling, and inspiring vision for the brand. Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Executing for Results- The ability to set clear and challenging objectives with a drive for results.  The ability to operate at 30,000 feet one minute and dig into the details at the ground level the next minute.  Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations.

Innovation management - Is good at bringing the creative ideas of others to market; has good judgment about which creative ideas and suggestions will work; has a sense about managing the creative process of others; can facilitate effective brainstorming; can project how potential ideas may play out in the marketplace

Global perspective - Looks towards the broadest possible view of an issue / challenge; can easily pose future scenarios; can think globally; can discuss multiple aspects and impacts of issues and project them into the future.


Collaborates - Understands the value and importance of collaboration, building an internal network of relationships across the organisation. Develops rapport with others by demonstrating an understanding of their concerns, needs and issues. A team player, who has the ability to make it fun while getting the job done.

Customer focus - Is dedicated to meeting the expectations and requirements of internal and external customers; gets first hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Digital Experience / DTC – Has a fundamental knowledge and view point on D T C marketing and selling. Ability to recruit influencers and develop robust influencer type programs.


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. 


At Glanbia our culture will celebrate individuality, knowing that together we are more.

Nearest Major Market: Chicago