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Digital Account Manager

Date: 24-Jan-2023

Location: Dublin, D, IE, D24V8YP

Company: Glanbia

Glanbia Business Services
Digital Account Manager

Glanbia - Our Business
Glanbia is a global nutrition company and the global leader in the performance nutrition industry with a portfolio of performance and lifestyle nutrition brands. As a nutritional solutions provider in the B2B arena, we commercialise specialty nutritional, functional ingredients and precision premixes to meet our customer needs. Glanbia’s growth has been achieved both organically and via targeted M&A to scale positions and build into adjacencies in attractive segments aligned with our purpose.
•    B2C: each of our own brands has its own consumer appeal. We are the #1 global sports nutrition brand with a growing presence in lifestyle nutrition.
•    B2B: our portfolio of both nutritional ingredients and cheese products gives us strong market reach and customer relevance. We work closely with our customers to develop products that exceed their expectations.
•    D2C: our digital platforms enhance engagement with our consumers at multiple touch points throughout their purchasing decision journey. We will continue to connect with consumers through creative excellence and new digital layers of services. 
Employing over 6,000 people across 32 countries, our products are sold or distributed in over 100 countries with total Group revenue of €4.2bn. We have three segments: Glanbia Performance Nutrition, Glanbia Nutritionals and Joint Ventures & Associates. Our shares are listed on the Irish and London Stock Exchanges (symbol: GLB).
The role
The Glanbia Digital+ Team are looking for a Digital Account Manager to join an established internal agency. 

This team is dedicated to digital & creative innovation and excellence, working on some of the world’s best known brands across the Glanbia Group. Leading out key global digital projects and programmes and offering services including creative design, digital strategy, media buying, website development and UX. 

This is an exciting opportunity for a Digital Account Manager to join our team of performance driven Social media and digital marketing experts. You will be responsible for the relationship management, day-to-day management and delivery of strategic digital marketing campaigns. The role will have a focus on social media as you will be responsible for social media strategy, content creation, executing paid campaigns, organic posts and reporting on performance regularly. You should have an in-depth knowledge of social media best practices on paid and organic to be able to review the brand’s current strategies and make recommendations for optimizations. Aside from your social responsibilities, you will also be expected to project manage and input into other areas of digital therefore you will be expected to have knowledge on best practices and be able to develop content for other digital areas such as websites, email marketing, Google and creative campaigns. 


This is a permanent position that will offer a hybrid working model, combining remote and onsite work in our Waterside Offices, Citywest, Dublin.

About the Glanbia Digital+ team
•    The Digital+ team are built to drive growth for Glanbia, we work with the brand teams to support them on Digital & creative strategy 
•    Creative concept and strategic direction are at the core of what we do, we put emphasis on finding the right concept to help direct every project to success 
•    Our media buyers develop digital media strategies to hit brand objectives and work closely with the Creative team to ensure that we have the right content for each platform 
•    We build, manage and maintain large and small scale websites across the group from ecommerce to brochure ware 
•    Our team of dedicated Account Managers develop strong relationships with the brand teams and manage each project from brief to completion
•    This flexible, empowered team weave together Enterprise Design Thinking, Lean, UX and Agile methodologies 


Key elements of the role
•    You should be client focused with the ability to build trust and strong relationships with business stakeholders.
•    You will be responsible for the timely delivery of all projects.
•    You will support the business to plan, implement and manage the strategic roadmap for the websites.
•    You’ll be working with media strategists to plan and optimise campaigns through various channels (Social, PPC, Display, Websites, Marketing Automation platforms) in order to meet defined business objectives.  
•    Work with brands to ensure they are following best practices across digital as well as being visually consistent across markets and being true to their brand guidelines and tone of voice. 
•    Create & schedule monthly content plans for social media, LinkedIn, email marketing and websites.
•    You will be responsible for executing paid and organic social and continuously optimizing to achieve or exceed brand goals. You will utilize social media to drive awareness, consideration and conversion for our brands and will be expected to do so whilst furthering efficiencies to costs. 
•    Develop insightful monthly & quarterly reports on the brand’s digital activity.
•    You will execute, optimize and report on B2B LinkedIn campaigns and will be expected to provide insightful suggestions & highlight trends in the market. 
•    You should be accomplished in analytics, you will be expected to report on key digital metrics frequently and make suggestions for continuous site improvement. 
•    Work with designers, marketing and other teams to translate business needs to effective digital marketing campaigns.
•    Proactively provide consumer/industry insights from Sprinklr.
•    You should be one step ahead in terms of digital and be able to advise brands on emerging channels.
•    You will inspire stakeholders to deliver best practice digital marketing ensuring growth in campaigns
•    You should enjoy working in a fast paced environment with multiple projects on the go at the same time


•    3rd level qualification in Digital Marketing, Marketing, a related field or relevant experience.


Skills & Experience
•    Three or more years of digital account management experience.
•    Comfortable in all aspects of client service / account management that can be relied upon to build strong relationships.
•    Clear and effective communicator orally through presentations and in writing.
•    Project management skills is key.
•    Experience working on marketing campaigns through Meta, TikTok & LinkedIn is an advantage. 


•    A positive can do attitude & comfortable operating to multiple deadlines and projects at once.
•    The energy, enthusiasm and drive to make it happen.
•    A team player who has the ability to work well with others, making it fun while getting the job done.
•    A passion for digital marketing, media, commerce and technology.
•    A passion for social media and emerging trends in the field.
•    Enjoys working in a fast-paced, innovative environment where the focus is on continuous improvement and the challenge to make it better. 


Perks and benefits include 
•    Competitive salary, pension contribution and performance related bonus. 
•    Hybrid working model, combining remote and onsite work. 
•    Smart working to accommodate work-life balance including flexible hours and flex-Fridays, allowing for a 2pm finish on Friday.
•    Health and wellness programs including on site gym with free trainer/classes (remote for now)
•    Free breakfast and discounted lunch when on site.  
•    Corporate discount schemes. 



At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 


At Glanbia our culture will celebrate individuality, knowing that together we are more.