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PPC Specialist

Date: Jun 8, 2022

Location: Kilkenny, D, IE

Company: Glanbia

Glanbia Business Services (GBS) 
PPC Specialist


The Glanbia Digital+ Team are looking for a PPC Specialist to join an established internal agency. 


The Team is dedicated to providing great performance and insights to our internal brands. We aim to not only spend the budget but to ensure the budget is being spent effectively.

This is a permanent position that will offer a hybrid working model, combining remote and onsite work in our Waterside Offices, City west, Dublin. 


This is an exciting opportunity for a growing PPC Specialist to further develop their skills within the AdWords platform. The role will ensure growth both in the AdWords realm as well as the programmatic front. There is a great opportunity to develop into a full stack google specialist as you develop your career.


About the Glanbia Digital+ team
•    The Digital+ team are built to drive growth for Glanbia, we work with the brand teams to support them on Digital & creative strategy 
•    Creative concept and strategic direction are at the core of what we do, we put emphasis on finding the right concept to help direct every project to success 
•    Our media buyers develop digital media strategies to hit brand objectives and work closely with the Creative team to ensure that we have the right content for each platform 
•    We build, manage and maintain large and small scale websites across the group from ecommerce to brochure ware 
•    Our team of dedicated Account Managers develop strong relationships with the brand teams and manage each project from brief to completion
•    This flexible, empowered team weave together Enterprise Design Thinking, Lean, UX and Agile methodologies 


Key elements of the role

•    You will create Adwords strategies based on the media brief 
•    You will be responsible for managing, planning and optimising multiple Global PPC campaigns in order to increase awareness and maximise ROI on Google and Bing
•    You should be data driven and accomplished in analytics. You’ll be expected to report on key digital metrics frequently and make suggestions for continuous site optimisation. 
•    Liaise with our SEO, Social, Content & Creative teams to maximise results for clients
•    You will be responsible for implementing tracking scripts / custom event tracking using GTM
•    You will have to keep up with trends, constantly research and optimise to achieve KPI’s
•    You’ll be working on a variety of brands across the Glanbia Group, taking on challenges in a diverse range of industries and in multiple regions. 


Skills & Experience
•    A minimum of 2 years of experience in marketing in a digital environment - running PPC campaigns and providing meaningful reporting insights.
•    Analytical skills – has a good track record of effective PPC Campaigns with the ability to ask the right questions, analyse data, draw conclusions and test hypothesis by applying statistical measures
•    Strongly numerate and comfortable manipulating data sets - comfortable with showing what data means and to take action
•    You should be client focused with the ability to build trust and strong relationships with business stakeholders of all levels. 
•    You should enjoy working collaboratively across design, technical, and digital teams in an agile and fast paced environment with multiple projects on the go at the same time
•    Experience working on brands at a global level would be an advantage


•    A pragmatic and curious mind-set, constantly seeking to Find a Better Way. Willing and able to think outside of box to both stretch ideas and your own expertise
•    Contributes to strategic planning processes, aligning local efforts to global ambitions
•    Comfortable working in a fast-paced, innovative environment where the focus is on tackling complex problems and coming up with effective strategies
•    You should have excellent presentation and communication skills; the ability to clearly and effectively communicate priorities between the team and the rest of the business
•    The energy, enthusiasm and drive to get stuck in and make it happen.
•    Interest and understanding of digital consumer behaviors/needs and emerging technologies to create an exceptional consumer experience 


Glanbia - Our Business

Glanbia is a global nutrition company and the global leader in the performance nutrition industry with a portfolio of performance and lifestyle nutrition brands. As a nutritional solutions provider in the B2B arena, we commercialise specialty nutritional, functional ingredients and precision premixes to meet our customer needs. Glanbia’s growth has been achieved both organically and via targeted M&A to scale positions and build into adjacencies in attractive segments aligned with our purpose.

  • B2C: each of our own brands has its own consumer appeal. We are the #1 global sports nutrition brand with a growing presence in lifestyle nutrition.
  • B2B: our portfolio of both nutritional ingredients and cheese products gives us strong market reach and customer relevance. We work closely with our customers to develop products that exceed their expectations.
  • D2C: our digital platforms enhance engagement with our consumers at multiple touch points throughout their purchasing decision journey. We will continue to connect with consumers through creative excellence and new digital layers of services.

Employing over 6,000 people across 32 countries, our products are sold or distributed in over 100 countries with total Group revenue of €4.2bn. We have three segments: Glanbia Performance Nutrition, Glanbia Nutritionals and Joint Ventures & Associates. Our shares are listed on the Irish and London Stock Exchanges (symbol: GLB).


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.


At Glanbia our culture will celebrate individuality, knowing that together we are more.