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Social Media Manager - UK

Date: Feb 15, 2019

Location: London, NYK, GB

Company: Glanbia

About GPN

Here at Glanbia Performance Nutrition (GPN), our mission is to inspire consumers everywhere to achieve their performance and healthy lifestyle goals. By combining innovation and brand development, we are now proudly the world’s number one sports nutrition brand family, with over $1.1Bn in revenue.

The GPN brands include Nutramino, Optimum Nutrition, BSN, Isopure, ABB, Body & Fit, thinkThin and Amazing Grass, each with its own unique brand essence. With over 2,300 employees and a direct presence in 32 countries worldwide, we are a truly global organisation.

From our business model to our culture, we live our values in everything we do. As we continue to build and grow the leading, most innovative kind of performance Nutrition Company, one of our key values has become “hiring and developing the best people”.

With the brightest minds in Commercial, Marketing, Product Supply, Finance, HR and Operations who have made us the business we are today, GPN continues to seek out those who are focused on building their career.

Are you ambitious with a “winning together” mindset? A natural collaborator who enjoys taking risks and working in a challenging hyper-growth environment? If the answer is yes, we would love to talk to you about joining GPN.

The Opportunity:

We are looking for a Social Media Manager to drive consumer experience and revenue via our online & social platforms. The role has the ability to influence and be responsible for the creation of digital consumer marketing strategy, branded content and control the media investment required to drive traffic to the online / social platforms.


  • Lead and direct all UK social media platforms including:
  • Content creation and copywriting; running monthly posting calendar across paid & organic ensuring activity is linked across athletes and events
  • Working directly with UK social influencers / athletes to drive reach of key messages across each brand by building content that engages specific consumer audiences
  • Working with media agencies to handle all consumer targeting and programmatic buying
  • Driving continuous improvement in re-targeting analysing effectiveness of media & content to increase traffic and engagement on key storytelling platforms
  • Liaising with Central marketing teams to align on key messages, campaign launch windows and global vs local content to define full year digital marketing strategy
  • Plan, Implement and lead online content for principal e-commerce enabled branded websites.
  • Define and implement all product information templates keeping to brand guidelines.
  • Define optimal offer communications as per trading strategy for websites
  • Link all offer and trading initiatives to social media and connected platforms.
  • Link with brand and advocacy teams to brief, build and implement content generated by associated athletes and industry guides. Link to Blogs and YouTube content where appropriate.
  • Liaise with the brand team to create/mirror content for key brand campaign messages as well as athlete content and offer communications structure associated with them.
  • Define the online traffic generation plan (Customer Acquisition and Customer retention) and investment to grow unique site visits and re-target unregistered users.
  • Liaise with marketing team to define the search, PPC and social budgets to link with defined consumer target groups
  • Ensure path to purchase is integrated with all programmatic media spend through liaison with digital media buying and consumer insight functions.
  • Link with all advocacy, events and sponsorships, ensuring URL’s are present and accessible on and offline.
  • Generate customer retention strategy, including regular email communications alongside specific trigger campaigns (e.g. new customer welcome programme); responsible for post campaign analysis and continued optimisation (e.g. open rates, conversion rates, customer list selection)
  • Communicate with commercial teams to plan and define the promotional strategy for the websites, including all promotional mechanics, offer frequency and key occasions.
  • Drive response times to reactive offers when necessary and as directed by commercial director in the market.

Key Challenges & Success Measures

  • Can work cross functionally and lead for digital excellence?
  • Can work effectively in a fast paced, dynamic, fast-growing environment?
  • Can you effectively navigate complexity and ambiguity?
  • Learn quickly/adapt insights based on new learning’s
  • Collaborate across key internal and external partners (including media buyers)
  • Communicate and influence effectively
  • Minimum 5 years’ experience in digital marketing, preferably in an e-commerce environment
  • Strong record of leading brand & social strategy; working with influencers in local markets and coordinating PR activities; with paid social activity & agency relationships
  • Experience in product information creation and display
  • Experience in running paid search and budgeting for optimised spend

Skills, knowledge & experience:

  • Real passion for the sports nutrition industry
  • Strong influencing and communication skills
  • Self-starter, highly motivated and ambitious
  • Experience in standard setting and influencing cross functionally
  • KPI setting and measurement.