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Digital Marketing Specialist

Date: Nov 17, 2020

Location: Madison, WI, WI, US

Company: Glanbia

Digital Marketing Specialist


Reports To:                         Digital Marketing Manager

Department:                        Marketing

Location:                             Madison, WI

Exempt Status:                    Exempt


At Glanbia Nutritionals Inc., our portfolio centers around dairy and non-dairy nutritional ingredients. We co-innovate and deliver ingredient solutions and precision premixes for use in the mainstream food and beverage, infant and clinical, and functional nutrition markets. We are the number one provider of whey-based nutritional ingredients globally and the number one producer of American-style cheddar cheese. Our protein systems have transformed the bar and beverage categories — bringing increased levels of protein, cleaner labels and greater product functionality to market. We have a direct presence in 21 countries, with manufacturing facilities in the US, Germany and China, and international sales and technical offices around the world.


Job Summary

At Glanbia Nutritionals, our Digital Marketing Specialist will be responsible for supporting the global digital marketing function. This role collaborates with cross-functional team members in corporate marketing, product marketing and global marketing to assist in the development and delivery of relevant digital tactics, and marketing materials across digital platforms.  


Essential Functions

  • Global digital marketing support across regions:
    • Global content marketing: create, adapt, and publish content across regions and platforms.
    • Global social media marketing: support global social marketing, work with global team on serving their market-specific needs.
    • Manage global ad campaigns on relevant trade channels.
    • Conduct market and competitor research in global markets.
  • Help establish interactive, digital events such as virtual roundtable discussions, virtual innovation days, and virtual R&D center visits.
  • Help with website content updates to ensure that all the information reflects current portfolio; conduct website audits regularly for accuracy.
  • Support creation of multi-part email marketing campaigns.
  • Create and distribute marketing collateral, in conjunction with a designer, for online/offline prospect targeting campaigns, including ideation, execution, and project management.
  • Research new digital marketing channels and updates to best practice in digital marketing.
  • Analytics & reporting on digital marketing efforts.
  • Help with internal communication strategy, engaging and educating internal stakeholders on digital marketing opportunities.

Additional Functions

  • Perform other duties as assigned



  • Bachelor’s degree required, preferably in Business, Marketing, or related field.



  • 1 year of digital marketing experience
  • Demonstrated track record of strong analytical and problem-solving skills, as well as strategic thinking


  • Passionate about Innovationpassion for developing creative, cutting-edge digital marketing programs.
  • Strategic Mindset – consistently examining market trends to identify innovative mechanisms for communicating a brand’s story.
  • Collaborative – excellent collaborator within global and cross-functional teams.
  • Digital media savvy comfort with social media platforms and a passion for growing digital platforms.
  • Writing skills ability to create and edit original content.
  • Attention to detail ability to meet deadlines and keep track of budget independently.
  • Research - ability to conduct consistent, in-depth research.
  • Self-motivation – hard-working, ambitious and self-starting individual.
  • Ability to learn – has the ability and tenacity to learn new skills in a quickly-evolving digital environment.



Typical Physical Activity

Physical Demands

  • Regularly involves talking or listening, sitting, and the use of hands and fingers.
  • Regularly involves standing and walking.
  • Occasionally involves reaching with hands and arms.

Physical Requirements

  • Must be able to lift and carry items weighing up to 25 pounds.
  • Manual dexterity sufficient to reach/handle items, and works with the fingers.
  • Involves light physical activity performing non-strenuous activities of a primarily administrative nature.


Typical Environmental Conditions

  • May be exposed to moderate noise levels (i.e. office equipment and light traffic).

Travel Requirements

    • Moderate overnight travel (up to 10%) by land and/or air.
    • May include international travel on a limited basis.


Must perform the essential duties and responsibilities with or without reasonable accommodation efficiently and accurately, without causing significant safety threat to self or others.  The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and/or skills required of all personnel so classified.


Are you someone who likes to make it happen, make it better and make it fun? If so, our company offers you an excellent opportunity to do really interesting work and develop a career in a dynamic and innovative environment that is all about making you and our business successful.

Nearest Major Market: Madison