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Integrated Digital Marketing Strategy Mngr

Date: Sep 27, 2021

Location: chicago, IL, US

Company: Glanbia




Integrated Digital Marketing Strategy Manager North America

Glanbia Ireland / Truly Grass Fed


If you are driven by Brands with Purpose and companies with values at their core, then this is the role for you.


Glanbia Ireland is a global agri-food and nutrition business. Combining a passion for the art of farming and dedication to progress, Glanbia Ireland delivers a diverse portfolio of quality dairy ingredients and well known consumer and agri brands to the global market. With a current annual revenue of $2.3 billion, we are poised for further sustainable growth and are now looking for talented and creative people to join our organization.

In 2019 Glanbia Ireland extended its international footprint across consumer brands into the US market with a new range of dairy products under the Truly Grass Fed natural brand from Ireland. Over the last 2 years we have seen strong growth as we roll out our butter and cheese products to all corners of the US.


We are now looking for an experienced and dynamic Digital Marketer to join our US based “start-up” team on the ground at a very exciting juncture in Truly Grass Fed’s evolution.

Reporting to the Head of Commercial Truly Grass Fed in Ireland, you will be based in Chicago but working closely with the US and Ireland based team contributing to our growth strategy in North America.


Key Responsibilities;


  • Execute and manage Truly Grass Fed’s social and digital strategy to drive brand awareness, grow followers across all platforms, and build community through meaningful engagement
  • Take ownership of planning our total online spend and targeting key investment markets with an optimized approach
  • Responsible for all content development and social posting across platforms as well as daily community management
  • Lead on influencer marketing partnership working through various platforms
  • Act as liaison with in-house teams as well as outside contacts PR/designers in support of content
  • Accountable for driving overall digital media performance, including but not limited to followers, engagement, influencer marketing revenue lift, campaign performance, and owned and earned referral traffic to the Truly Grass Fed website
  • Own social media calendar and pipeline, reporting dashboards, weekly, monthly and quarterly reports, and regular capture of social media data.
  • Responsible for all Digital media -- evaluation, onboarding, and flighting
  • Work with Category Development Manager on execution of Couponing and retailer support
  • Partner with Ireland based Insights and Digital Media Team to deep dive into social media analytics to constantly optimize social media performance and also on website management and optimizations
  • Responsible for KPI development and competitive benchmarking across all key measures
  • Stay on top of developments regarding social and digital media platforms, both ones we currently use and ones that we are not actively on, identifying potential business and creative opportunities for new feature adoption, beta testing, strategic shifts, and special projects
  • Effectively influences, leads, and builds partnerships to communicate opportunities, learnings and recommendations with authority & credibility to key stakeholders including but not limited to senior management, distributors and agency teams
  • Build productive relationships with Glanbia digital experts within Glanbia Ireland and the greater Glanbia Group
  • Exhibits a “never settle” attitude


Key Requirements:

  • Minimum Bachelor’s Degree in business, digital marketing or similar field.
  • Minimum 5 years’ experience in either a brand or agency role
  • Experience in food or drinks industry a must
  • Strong project and vendor management capability
  • Good Google Analytics skills
  • Demonstrates Entrepreneurship and a “Start-Up” mentality – takes risks, challenges the status quo, and is willing to row in with a small team to get the job done
  • Results oriented and KPI driven.
  • Motivated and driven to progress.
  • Innovates – Shows curiosity (i.e. looks for trends and events in various domains), imagines creative solutions generating business value, promotes team creativity
  • Achieves Results with Integrity – Conveys energy, focuses on results and acts with integrity.
  • Ability and confidence to interact with senior management across a variety of functions and organisations


Glanbia Ireland is a joint venture 60% owned by Glanbia Co-op and 40% owned by Glanbia plc. If you are interested in this position, please apply with an up to date resume.


Commitment to Diversity & Inclusion:
Glanbia Ireland embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams where different perspectives drive innovation and growth. We strive to create an inclusive workplace where people can bring their true self to work and achieve their full potential.


Join our Talent Pool: 

Considering a new career in Glanbia Ireland but this isn’t the role for you?! Then why not register your experience & sign up for career opportunities at: www.glanbiaireland.com/careers


Glanbia Ireland is a Values Based Organisation - www.glanbiaireland.com


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. 


At Glanbia our culture will celebrate individuality, knowing that together we are more.

Nearest Major Market: Chicago