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Marketing Director

Date: Jan 2, 2019

Location: Palm Beach Garden, FL, US, 33403

Company: Glanbia

The Marketing Director for Slimfast holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.

 

Duties of the Marketing Director: 

  • Development and implementation of the Brand strategy.
  • Developing the marketing strategy for new and existing products
  • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
  • Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
  • Guiding the day to day activities of the marketing team.
  • Ensuring that the marketing objectives are implemented by the marketing team.
  • Work closely with product management team to define marketing materials and programs.
  • Manage social media presence and direct programs to improve social media reputation and recognition.
  • Developing and delivering marketing and communications strategies for the organization.
  • Undertake continuous analysis of competitive environment and consumer trends

 

 

Requirements of the role

  • Bachelors degree with a concentration in Marketing; Masters Degree preferred
  • A minimum of 5+ years of experience
  • Confident, driven and dynamic leader

 

Equal Opportunity Employer: Disability/Veteran. We are an equal opportunity and affirmative action employer that does not discriminate and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.


Nearest Major Market: Palm Beach
Nearest Secondary Market: Miami