Marketing Manager

Join the worlds #1 Sports Nutrition brand!

At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals! We are a global leader in performance nutrition and have a portfolio of brands, including Optimum Nutrition (ON), BSN, Isopure.

The South Korea Marketing Manager will be responsible for the brand revenue and equity growth through the delivery of efficient and effective brand marketing programmes, delivering world-class campaigns, developing the annual brand plans, devising the local athlete/ influencer strategy and local partnerships, creating impactful locally relevant consumer communications, and identifying opportunities to continue driving brand awareness and brand love.

The opportunity:

• Develop the GPN marketing strategy and annual brand for the South Korea market, working closely with the Country Manager and the Asia Brand Director.
• Plan, drive and execute in-market marketing activities and programmes for the assigned brands in South Korea, aligned to the 1-year brand plan.
• Devise the influencer/athlete strategy for the South Korea market, proposing, sourcing, and managing a list of locally relevant influencers and brand ambassadors, engaging and engage frequently with them for high-quality content creation.      
• Manage the social media strategy for key platforms (Meta, YouTube, Tik Tok and others), aligned to the brand strategy and driving strong awareness, engagement, and conversion through a diverse content pool of locally relevant content.
• Drive strong visibility of the assigned brands through tactical partnerships, and targeted sampling initiatives.
• Ensure strong in-store presence with impactful POSMs, strong promotional mechanics, exclusive premiums and more.
• Plan, monitor and review the marketing budget and ensure to maximise the dollars, driving non-working spend down where applicable, finding cost effective ways to create locally relevant assets.
• Work on the launch of new products with strong and impactful campaigns, e.g., new flavour extensions.

What you will bring to GPN:

• Bachelors/University degree, with a focus on Marketing/ Advertising/ Communications. Open to other specializations with relevant experience.
• Experience in developing and launching content strategies, consumer communication campaigns and integrated marketing programmes.
• Candidates with exposure and a strong network within the fitness and wellness industry preferred.
• Ability to understand and convert consumer, category, competitor and channel/customer insights into brand strategy and plans.
• Analytical acumen and the ability to work with insights and data.
• Successful track record, with a strong passion and good creative eye for developing brands through impactful storytelling.
• Resourceful, proactive, energetic and passionate individual with a strong ambition to make a difference and create an impact.
• Strong networker and communicator with good reporting and presentation skills.
• Can-do attitude and willing to step out of their comfort zone, able to work autonomously but also a strong team player.
• Good leadership and interpersonal skills in managing/influencing teams including agency partners.

What we offer you:

• The opportunity to shape your career in our global organisation that is championing the healthy lifestyle movement!
• Our Smart Working model advocates wellbeing by providing you with a greater choice in how you work and live, giving you a better work-life balance.
• Wellbeing and Advocacy allowance to purchase our products and support your healthy lifestyle.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 

At Glanbia our culture will celebrate individuality, knowing that together we are more.