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Brand Manager

Date: Jan 4, 2022

Location: Singapore, 01, SG, 999077

Company: Glanbia

Join us at GPN and inspire people everywhere to achieve their performance and healthy lifestyle goals!


At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals! We are a global leader in the performance nutrition industry and have a portfolio of nine brands including Optimum Nutrition (ON), SlimFast, Amazing Grass, Body&Fit, Nutramino, ABB, Think! BSN and Isopure. Our products are sold in over 130 countries and our brands are in the top three performance nutrition brands in more than 20 countries. Glanbia Performance Nutrition (GPN) is headquartered in Dublin, ROI, with operating facilities in Illinois, California, South Carolina, Florida, the UK, the Netherlands, and Australia. GPN employs more than 1,800 people globally and has revenues of approximately $1.5B. We are a values led organisation focused on driving sustainable business performance. Join us on our journey now!


The opportunity where you will make an impact:

The Brand Manager will be responsible for the creation and execution of the brand’s integrated offline, online marketing strategies and tasked with driving demand through various channels on a regional basis. Responsible for the coordination of marketing programs planned for the Glanbia Performance Nutrition brands, Optimum Nutrition, Isopure and BSN, in SEA ensuring smooth and successful execution.



  • Develop a strategy for end to end marketing programs that drive awareness, education, social engagement and ultimately demand for the product/ brand
  • Lead integrated strategy, planning, execution, optimization, analysis and reporting across all marketing programs and channels for existing and new product launches (roll out)
  • Strong understanding of target audience and brand needs for success in driving customer recruitment and retention (target consumers)
  • Create and manage marketing KPIs metrics to support commercial teams in achieving business goals (KPI)
  • Develop campaigns and content strategy using both tradition and digital platforms to segment and target prospects and customers.
  • Report out results to the team on marketing performance and continually optimize creative work, channels, messaging, call to actions and spend for maximum ROI (Post evaluation)
  • Working with BTL, PR, social media platforms to ensure timely execution of projects / information
  • Lead in planning and managing the sponsored teams and athletes,
  • Partner with regional sales, route to market and e commerce team to devise key customer activations.


What you will bring to GPN:

  • Strong business acumen is required when planning for sponsorship, partnership and cross marketing deals
  • Digitally savvy to identify marketing trends relevant to brand and target audience with innovative ideas to integrate
  • Strong in event planning, coordination and execution with a good eye for creative execution
  • Fluent in both spoken & written English & Chinese/Malay
  • Must be willing to travel
  • Ability to work up timelines for projects and ensuring on time delivery
  • Ability to systematically coordinate projects with good sense of priority setting.
  • Is persistent and resilient in the pursuit of objectives, willing to take on new challenges and works to resolve issues
  • Results oriented with high level of initiative.
  • Ability to analyse market trends, internal sales data and work within budget guidelines
  • Good cross functional team building skills.
  • Good understanding of how to work within brand guidelines
  • Highly adept with Social Media (Facebook, Instagram, YouTube, Twitter)
  • Degree qualified in Marketing or similar discipline
  • Ideally, 3 - 4 years brand management/trade or customer marketing experience in FMCG/retail/consumer focused industries
  • Brand positioning, segmentation, retail and trade negotiations experience
  • Trade marketing and merchandising experience
  • Experience managing external agencies
  • Experience in customer/consumer insights


What we would like to offer you:

  • The opportunity to shape your career in our gloabl organisation that is championing the healthy lifestyle movement!
  • Our Smart Working model advocates wellbeing by providing you with a greater choice in how you work and live, giving you a better work-life balance.
  • Create your own nutrition formula with a discount on our GPN products!


Applications for this position close on 18th January.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 


At Glanbia our culture will celebrate individuality, knowing that together we are more.