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Insights & Analytics Manager, Asia

Date: Jan 7, 2022

Location: Singapore, 01, SG, 999077

Company: Glanbia

Join us at GPN and inspire people everywhere to achieve their performance and healthy lifestyle goals!


At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals! We are a global leader in the performance nutrition industry and have a portfolio of nine brands including Optimum Nutrition (ON), SlimFast, Amazing Grass, Body&Fit, Nutramino, ABB, Think! BSN and Isopure. Our products are sold in over 130 countries and our brands are in the top three performance nutrition brands in more than 20 countries. Glanbia Performance Nutrition (GPN) is headquartered in Dublin, ROI, with operating facilities in Illinois, California, South Carolina, Florida, the UK, the Netherlands, and Australia. GPN employs more than 1,800 people globally and has revenues of approximately $1.5B. We are a values led organisation focused on driving sustainable business performance. Join us on our journey now!


Reporting to the VP of Marketing for Asia Pacific and Europe, we are looking for an insights and analytics expert with a strong and comprehensive understanding of consumer and customer insight development, with the ability to influence the creation of brand marketing strategy and effectively lead within this scale and pace of change/business growth. Specifically, we are seeking an experienced thought leader to develop and deliver BIC Insight processes to support equity investment and brand growth strategy. This role has an influential and integral part to play in the growth strategy of the business. Defining a core insight for brands, connecting to consumers will be vital to the delivery of the step change growth that forms a core part of GPN’s vision. 


The opportunity where you will make an impact:

  • Insight generation and delivery via bespoke consumer insight & research studies across all GPN brands for the Asia Pacific region particularly the key markets of India, China, Korea, Japan and Australia.
  • Drive consistency and best practices for I&A e.g. innovation testing rigour
  • Management and interpretation of brand health tracker for all brands & markets 
  • Production of ongoing state of the nation including consolidating regional I&A materials/ data   BHT, Share to inform business strategy and country execution plans 
  • Category and consumer knowledge and analysis used for business decisions including market brand entry, innovation launches,
  • Identification of consumer trends to inform channel/ brand/ country strategies and business planning 
  • Management of external suppliers in project delivery and reporting to include regional market & brand leads 
  • Consumer habit database and building compelling story telling toolkit into markets/ brand leads for execution
  •  Driving Use of analytics incl ROI metrics to influence marketing plan decisions
  • Supporting innovation and commercialization for NPD validation and scoping 
  • I&A external ecosystem of vendors selection and management as needed
  • Liaison with Global Insights team and other key stakeholders:  Int’l marketing directors, Global Innovation, I&A global, US I&A team


Key Challenges & Success Measures

  • Can work effectively in a fast paced, dynamic, high growth environment 
  • Can effectively navigate complexity and ambiguity  
  • Learns quickly/adapt insights based on new learnings 
  • Collaborates across key internal and external stakeholders 
  • Communicates and influences effectively 
  • Works effectively across broad geography and cultures, balancing external insights with internal realities and considerations 


What you will bring to GPN:

  • Minimum 5 years’ experience in a FMCG consumer insight and analytics role 
  • A passion for health, fitness and building consumer loved brands
  • Strong stakeholder (internal and external) management skills 
  • A “can-do”, roll up your sleeves attitude and a positive mindset
  • Experience of writing and managing qualitative and quantitative research project including consumer questionnaires 
  • Ability to analyse data and feedback in a clear and compelling fashion 
  • Finance and budgetary management experience 
  • Negotiation skills 
  • Strong influencing and communication skills 


What we would like to offer you:

  • The opportunity to shape your career in our global organisation that is championing the healthy lifestyle movement!
  • Our Smart Working model advocates wellbeing by providing you with a greater choice in how you work and live, giving you a better work-life balance.
  • Create your own nutrition formula with a discount on our GPN products!


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 


At Glanbia our culture will celebrate individuality, knowing that together we are more.