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Category Marketing Manager, Food
12 month FTC
Hybrid working
Tirlán
Tirlán, is a world-class food and nutrition co-operative, with a diverse portfolio of quality ingredients, leading consumer and agri brands.
Tirlán owns leading brands such as Avonmore, Kilmeaden Cheese, Millac, Solmiko, Truly Grass Fed, Premier Milk, Wexford, mymilkman.ie and GAIN Animal Nutrition.
We nurture a talented team across Ireland, the US, MEA and China, delivering annual revenues of over €3 billion, and circa 2,000 people to manage our network of 11 processing plants and 52 agri branches. Our purpose is to nourish the world, while safeguarding our environment for future generations.
Role Profile
Located in our office in Citywest, Dublin, & reporting to the Head of Category & Channel Marketing & Innovation, The Category Marketing Manager – Food is a key leadership role responsible for delivering the performance and growth of Tirlán’s food portfolio, which includes some of Ireland’s most loved brands including Avonmore and Kilmeaden.. This role leads the development and execution of marketing strategies that drive volume, value, and profit, while building brand equity and consumer relevance. It is accountable for delivering best-in-class marketing communications, omni-channel execution, and innovation planning. As a people leader, the role also manages and develops a high-performing team, fostering a culture of collaboration, accountability, and creativity as well a playing an integral role on the Marketing & Innovation Leadership team.
Responsibilities
- Deliver volume, value, and profit targets for the food category, ensuring alignment with the annual business plan.
- Lead the development and execution of the food category strategy, aligned to business growth objectives.
- Deliver and support the communication strategy, deploying and evolving the creative platform to land best-in-class communications through the funnel.
- Manage the integrated brand communications and campaign planning process across annual operating plans and key initiatives.
- Develop and implement omni-channel marketing campaigns across paid, owned, and earned media, ensuring consistency and impact at every touchpoint.
- Translate consumer, shopper, and market insights into actionable plans that drive category growth and brand equity.
- Support the development of a three-year innovation pipeline strategy in collaboration with R&D and the Head of Category & Channel Marketing and Innovation.
- Monitor category and brand performance, providing recommendations to optimise mix, pricing, and promotional effectiveness.
- Manage cross-functional project teams to deliver innovation and marketing campaigns on time and on budget.
- Lead, coach, and develop a team of marketers, creating a high-performance culture focused on growth, creativity, and delivery.
Requirements
- 5 to 10 years’ experience in brand, category, or marketing roles within FMCG or retail.
- Proven track record of developing and executing integrated marketing campaigns.
- Experience working with creative and media agencies to deliver high-impact communications.
- Strong understanding of consumer behaviour and omni-channel marketing.
- Experience managing innovation and renovation projects from concept to launch.
- Demonstrated experience in leading and developing teams.
- Comfort with dealing with ambiguity, complexity and working within a fast-paced environment.
Competencies
- Marketing Strategy
- Brand Stewardship
- Drive for Results
- Commercial Acumen
- Innovation Leadership
- Consumer Insight
- Influencing & collaborating
- Project & People Management
We offer
- Hybrid working (flex Fridays)
- Free parking incl. EV charging – where applicable
- Work/life balance and collaborative work culture
- Career progression opportunities
About us
Through our expertise in research and development, customer insights, food safety and state-of-the-art manufacturing we bring innovative food and nutrition solutions to a global market. Our new and vibrant headquarters in Kilkenny City operates as a collaboration hub where multi-functional teams come together in a hybrid work environment.
Commitment to Diversity & Inclusion
We believe in the value of difference. We know that different perspectives, life experience and backgrounds can drive innovation and deliver growth.
We welcome people from all walks of life without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.
Join our Talent Pool
Considering a new career in Tirlán but this isn’t the role for you? Join our talent community and sign up for job notifications at www.tirlan.com/careers
Tirlán is a Values Based Organisation
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