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Digital & Ecommerce Executive
12 Month FTC
Tirlán, is a world-class food and nutrition co-operative, with a diverse portfolio of quality ingredients, leading consumer and agri brands.
Tirlán owns leading brands such as Avonmore, Kilmeaden Cheese, Millac, Solmiko, Truly Grass Fed, Premier Milk, Wexford, mymilkman.ie and GAIN Animal Nutrition.
We nurture a talented team across Ireland, the US, MEA and China, delivering annual revenues of over €3 billion, and over 2,300 people to manage our network of 11 processing plants and 52 agri branches. Our purpose is to nourish the world, while safeguarding our environment for future generations.
Role Profile
Reporting to the Digital Transformation and Ecommerce Manager, the Digital Transformation & Ecommerce Specialist will play a pivotal role in driving digital transformation and ecommerce activities within the Agri commercial function. This role will involve key Ecommerce activities and digital initiatives to enhance digital UX and drive business growth. The role will work closely with the Ecommerce, Marketing, IT and commercial teams to deliver on the commercial and strategic objectives.
Key Responsibilities
- Management of Website CMS to drive revenue for customer facing websites developing online strategies to support
- Oversee the product coordination and maintenance of our online catalogue, maintaining key product Masterfile and delegating product upload tasks as resources allow
- Website content maintenance including updating of promo materials, pricing, display banners, articles/blogs and video content directly related to eCommerce
- Work with digital team to manage paid promotions for eCommerce around social and PPC, creating content where needed (specific to eCommerce campaigns)
- Monitor and report on Ecommerce performance regarding sales, traffic and key KPIs
- Encourage, educate and support farmer facing teams to better engage with our ecommerce channel and also the My Account area
- Lead eCommerce activities for email & personalisation strategies working with our third-party vendors to increase revenue, engagement and improve customer experience
- Work with the Agri Retail Team to develop an Omni-channel and integrated Loyalty Programme that drives meaningful customer engagement, trust, and business growth both offline and online
- Identify and research new technologies / applications that can improve the customer experience across our digital platforms
Key Requirements
- Evidence of being results driven, self-motivated and resourceful
- Proven experience in Ecommerce and digital transformation initiatives within a commercial setting
- Strong project management skills
- Proven ability to work with teams to deliver against KPIs and objectives
- Strong Influencing & decision making skills with the ability to manage, influence and negotiate with a broad set of internal and external stakeholders.
- High level of energy & commitment with the ability to motivate and develop others
Core Competencies
- Strong Digital Acumen
- Working Effectively with Teams
- Drive for Results
- Interpersonal Savvy
- Commercial Acumen
- Problem Solving
About us
Through our expertise in research and development, customer insights, food safety and state-of-the-art manufacturing we bring innovative food and nutrition solutions to a global market. Our new and vibrant headquarters in Kilkenny City operates as a collaboration hub where multi-functional teams come together in a hybrid work environment.
Commitment to Diversity & Inclusion
We believe in the value of difference. We know that different perspectives, life experience and backgrounds can drive innovation and deliver growth.
We welcome people from all walks of life without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.
Join our Talent Pool
Considering a new career in Tirlán but this isn’t the role for you? Join our talent community and sign up for job notifications at www.tirlan.com/careers
Tirlán is a Values Based Organisation
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