National Trade Marketing Manager- Specialty Channels

National Trade Marketing Manager

Glanbia Performance Nutrition

Job Summary:

As part of this role, the National Trade Marketing Manager will lead the Route to Market expansion strategy for the business and work closely with our Distribution Partners, for on-ground execution. This role requires strong leadership skills along with the ability to Inspire, motivate and Influence the entire sales and distribution organization of our Distributor partners. The role will also require close collaboration with Key Internal Stakeholders across functions like Marketing, Supply Chain & Finance. The candidate needs to have a sound understanding of managing Trade Spends, nuances of channel strategy, and building distribution expansion plans in the specialty channel.

Responsibilities:

•    Deliver the annual sales in line with company objectives 
•    Plan and execute trade marketing inputs (trade promotions) to drive customer growth and loyalty
•    Drive the distributor S&OP process, along with GPN’s India’s demand forecasting team
•    Lead the route-to-market expansion across a large zone within India, in existing and new channels (Offline specialty stores, Gyms, B2B customers, standalone pharmacy etc.) as part of the mid & long term strategy to increase points of sale
•    Deliver channel profitability with focus on ROI on trade spends
•    Prepare and present the monthly performance as part of the MBR (Monthly Business Review) to India Leadership Team 
•    Coach the front-end sales team to upskill their capabilities to serve the end customers

Knowledge, Skills and Abilities:

• •    Experience in a sales role preferably within FMCG categories. Should have led a team of territory sales officers or Area Sales Managers in the past. MBA preferred
  •    Experience in managing large distributor partners and closing Joint Business Plans with them  
  •    Experience in rolling out new distribution channels across multiple states in India
  •    Experience in customer marketing and running / creating in-store execution programs
  •    Experience of working in a high growth and fast-paced organizations
  •    Ability to work with ambiguity and in an entrepreneurial environment
  •    Persistent and resilient in the pursuit of objectives, willing to take new challenges with strong outlook towards delivering the end result
  •    Strong interpersonal and relationship building skills with retailers and distributors 
  •    Effective influencing, negotiating and relationship building skills together with excellent written and verbal communication skills
  •    Numbers and data savvy with experience of sales automation to monitor business performance 

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 

At Glanbia our culture will celebrate individuality, knowing that together we are more.