Digital Activation Content Specialist

Glanbia Performance Nutrition is the number one sports nutrition company in the world, with leading brands in performance and lifestyle nutrition. Our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals. GPN’s brand portfolio consists of – Optimum Nutrition, BSN, Isopure, Think!, Amazing Grass and SlimFast, each with its own brand essence.

We are hiring a Content Specialist who is passionate about digital content and is extremely interested in nutrition and health and wellness! As the Content Specialist you will work within a team to bring the digital content across a portfolio of brands to life. 

Responsibilities include:

• Managing creative briefs and project management of integrated marketing brand deliverables. 
• Collaborate with Brand, E-comm, DTC, Shopper, Social, PR teams to execute any digital content/media needed, such as covering a variety of areas including but not limited to: 
  • Retailer (E-comm) Store Fronts, DTC Product Detail Pages  
  • Web Content (images, copy, landing pages, etc)  
  • Digital Paid Media (Above the Line & retailer)  
  • Video Shoots/Scripts  
  • Social Media (Ads, owned & influencer)  
  • Integrations with Shopper programs and social and PR initiatives 
• Execute approved Digital Activation plans  
• Create a brief for creative services that summarizes the key information of brand goals, content needs and relevant specifications.
• Build the Go to Market Wrike process out (including timelines with all milestones, all digital content involved, etc)  
• Input the brief into Wrike that includes all relent documents needed to support the request 
• Collaborate with and brief the Creative Services teams to get the content created, proofed and approved by brand and legal  
• Coordinate with the appropriate teams to share out the final products and communicate timelines for go lives  
• Ensure all key dates are tracked in marketing calendars and status sheets for the appropriate team members to stay on track  
• Provide updates to key stakeholders on status of the open projects 
• Set up meetings, as needed, to review content with the appropriate people 
  • Build out Brand and team meeting agendas with our Brand Hubs (OneNote) 
  • Actively listen during meetings and help take notes on brand updates and statues  
• Own paid media traffic sheet development  
• Gather assets as requested and/or needed 
• Monitor key dates to ensure on time delivery of completed traffic sheet 
• Manage Custom Content partnerships content trafficking and reviews  
• Ensure brand & legal review all assets before they are passed over to agencies  
• Continually research competitors in the industry to keep internal teams informed for creative inspiration or enhancement  

Experience 

• 4 year -BA/BS degree in a marketing or business related field
• 2+ years of experience in similar role; CPG industry a plus  
• Experience using Microsoft Suite (PowerPoint, Excel, OneNote, Teams) and using a project management software such as Wrike.  

As the Content Specialist we hope you have a consumer first attitude and can navigate project management and managing up and across as needed to stay on top of timelines and deliverables. 

What we would like to offer you!  
The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K.  
 
About Glanbia  
The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.