Brand Partnerships & Athletes Manager- META

Date: Jun 6, 2024

Location: Dubai, AE

Company: Glanbia

Brand Partnerships & Athlete Manager META



Glanbia is a leading global performance nutrition and ingredients group with leading market positions in cheese, whey protein, sports nutrition and micronutrient premixes.  Headquartered in Ireland, the company has over 8,000 employees across 30+ countries with products sold in over 130 countries worldwide and revues of €5 billion in 2023.  Glanbia is listed on the Irish and London Stock Exchange and has three business segments: Glanbia Performance Nutrition (GPN), Glanbia Nutritional’s (GN) and Joint Ventures & Associates.


At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals! We are a global leader in the performance nutrition industry and have a portfolio of ten brands, including Optimum Nutrition (ON), BSN, Isopure, SlimFast, Body&Fit, Nutramino, Think!, and Amazing Grass.


Our brands, including the top three performance nutrition brands, are sold in more than 100 markets worldwide. With growing global interest in healthy, active lifestyles, our products appeal to a variety of consumers with a wide range of fitness motivations. They demand new product formats and have a growing appetite for healthy snacking and plant-based protein. Increasingly, they shop online for their health and fitness needs. We’re an agile business led by brands and inspired by consumers. We are a values-led organization focused on driving sustainable business performance.


With major production facilities located in the US, the UK, and local manufacturing in India and China, GPN achieved an annual sales revenue of €1.4 billion in 2023.  While the US the UK represent the biggest markets, emerging markets such as China, South Asia and META are experiencing significant growth and expansion.


Join this dynamic team focused on delivering better nutrition for every step of life’s journey 


The Opportunity 

META (GCC, Levant, Africa & Turkey) has been one of GPN’s fastest growing region with strong brand presence and high-quality talent. We are seeking a transformational Brand Partnerships & Athletes Manager  who will support the strategic development and execution of the Partnership initiatives as a core element of Marketing Team. Plan, rollout and scale the partnerships program and related consumer communications and deliverables to support the positioning of the GPN portfolio of Brands, as global leaders in sports & active nutrition. This role will work across the GPN portfolio, with a particular focus on scaling Optimum Nutrition’s stable of partners and collaborations in line with the strategic mission to enhance the brand experience and connection. Our ambition is to build a profitable USD 200Mn business (Retail Price) in the coming 3 years.


 This permanent position will report to the Head of Marketing, META.


  1. Shape the Foundations of Partnership Strategies
  • Evolve the partnership strategy to provide direction around territories and  optimal partners with clear linkages to over-arching brand strategy across Tier 1 markets of UAE, KSA, Egypt, Turkey and South Africa. 
  • Continuously map and monitor the partnership landscape to identify prospective partners into the short (+1 Yr.) and longer term (3 Yr) establishing a partnership pipeline
  • Build partnerships with top gyms and fitness facilities across Tier 1 markets (KSA, UAE, EGY, TKY & SA)
  • Build networks and connections across the various partner territories to critique and provide recommendations around partner feasibility on an individual basis
  • Build business case presentations with clear deliverables and return to present back to Region LT for investment
  • Work collaboratively with cross functional colleagues and in market teams to establish partnerships as a more central focal point in strategic thinking and support on individual market partnerships where applicable (brand and innovation)
  • Work with Education & Advocacy manager to build and execute strategy around more science lead partnerships
  1. Execute Partnership and Collaborations with Excellence
  • Build a clear set of deliverables (with connection back to over-arching brand strategy) for all formalized partnerships
  • Use a ROI mindset and create processes to report and track partnership deliverables and impact
  1. Network and Unlock Earned Media, Expanded Reach and PR
  • Establish strong networks across the various brands categories to identify over and above opportunities to collaborate
  • Where applicable seek to unlocked earned media/PR around large scale partnerships through ideas that drive brand fame
  • Provide news worthy updates around partnerships and collaboration to GPN internal communication teams
  1. Establish Icon/Team Talent Management Best Practice
  • Build Icon and Scene Leader talent playbook that sets the standard in best practice on recruitment, on-boarding and deliverables for key talent management
  • Assist in putting place the foundations to drive better impact from rosters – eg. recruiting, measurement
  • Seek out associations and endorsement to enhance ON PT Program reputation & impact.


The Skills you will bring to the team

  • Proven experience in creating and managing partnership strategies inside large scale businesses
  • Proven experience in delivering large scale brand collaborations and partnerships with commercial return 
  • Proven experience in talent management in large organizations
  • An understanding and passion for the sports nutrition category
  • Excellent networking skills and ability to form relationships quickly 
  • Excellent communication skills with a competency in leading workshops, presenting to large groups
  • Collaborative mindset and demonstrated skills working inside both global and regional brand teams
  • Ability to build strong working relationships and influence in a multi-functional and multi-stakeholder environment.


If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!


Where and how you will work  

The opportunity will be based in Dubai withhybrid working arrangements available through ourSmart working modelwhich allows you a greater choice in how you work and live, giving you a better work-life balance.  


What we would like to offer you!  

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and acompetitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K.  


About Glanbia  

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.  


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.


At Glanbia, our culture celebrates individuality, knowing that together we are more.



At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 


At Glanbia our culture will celebrate individuality, knowing that together we are more.