Ecommerce Manager - Malaysia & Vietnam

About Glanbia Performance Nutrition:  

Glanbia Performance Nutrition’s purpose is to inspire people everywhere to achieve their performance goals! We are the world’s leading premium sports nutrition company with Optimum Nutrition, Isopure & BSN among the brands in the portfolio today. We have ambitious plans for the future, and as a values-led organisation, we’re focused on driving sustainable business performance the right way.

Role Purpose:

Own end-to-end e-commerce performance and growth across Malaysia and Vietnam (marketplaces such as Shopee, Lazada and TikTok Shop), shaping the channel strategy and the commercial agenda with our platform and reseller partners. The role also oversees reseller-linked online trade operations to keep execution clean and aligned. It is a hands-on commercial role that combines channel ownership with close involvement in day-to-day trading.

1. E-Commerce Strategy & Execution:

· Develop and implement an end-to-end e-commerce strategy tailored to each country’s unique market requirements.

· Define key performance metrics for revenue, growth, customer engagement, and satisfaction.

· Plan and execute monthly campaign calendar, traffic and conversion levers, assortment/pricing architecture, and store health (content, ratings, visibility).

· Omnichannel / O2O coordination: align online plans with key accounts and internal stakeholders (Sales, Brand, Distributor teams) to ensure pricing alignment and consistent brand execution across channels.

2. Platform & Online Reseller Management:

· Manage relationships with marketplaces and relevant partners, negotiate campaign mechanics, visibility and commercial terms, and execute joint business plans.

· Negotiate commercial terms, promotions, and joint business planning with e-commerce platforms to meet sales targets.

· Monitor and optimize the performance of our brand across e-commerce platforms, including search ranking, page views, and product reviews.

· Reseller-linked online operations: Oversee online-facing reseller mechanics — promo and pricing updates, rebate / scan-sales alignment, and execution tracking — keeping records clean and auditable.

3. Digital Marketing & Content Management:

· Collaborate with the marketing team to plan and execute digital marketing campaigns, including social media, SEO/SEM, influencer partnerships, and paid ads.

· Ensure all e-commerce content (product pages, banners, ads) aligns with brand standards and is optimized for maximum engagement.

· Leverage data and insights to optimize the product assortment, pricing strategies, and promotional tactics.

4. Reporting & insights:

· Produce weekly and monthly performance dashboards (net sales, ROI, spend, SKU drivers, competitor signals) and translate insights into actions and priorities.

· Identify trends, risks, and opportunities within each market to optimize customer acquisition, retention, and brand loyalty.

5. Budget & profitability:

· Govern e-commerce trade spend / advertising budgets; recommend actions to improve profitability (value chain awareness, promo efficiency, mix)..

6. Inventory & Logistics Coordination:

· Work with distributor and supply chain teams to manage forecasting, replenishment, and service levels; prevent stock-outs and ageing inventory.

7. Vietnam execution enablement:

· Establish operating rhythm with VN distributor team; where needed, source and manage a local freelancer/enabler for Vietnamese-language execution support.

Key Challenges & Success Measures

Malaysia & Vietnam operates with a lean, agile team, which makes this a high-ownership role with real visibility and the freedom to shape how the channel runs. You will own the numbers and the commercial agenda while staying close to the trading detail - working in Excel-based trackers and the monthly operating rhythm as we continue to strengthen processes and automation. This role would be ideal if you enjoy building and improving, taking full ownership of details from start to finish, and performing in an autonomous setting.

Success Measures

1. Deliver e-commerce net sales growth (selling price to distributor) and improve profitability versus prior year, while protecting brand standards and customer experience.
2. Grow TikTok Shop contribution to total online GMV in MY and VN as per agreed targets, while maintaining healthy ROAS and margin guardrails.
3. Run on-time monthly trading operations: promo set-up, price updates, campaign execution, post-mortems, and clean closure of rebates/scan-sales with minimal escalations.
4. Maintain high-quality reporting cadence: accurate, timely dashboards and actionable insights that drive decision-making and execution.

Skills, Know How and Experience

1. 5–6+ years of e-commerce / omnichannel experience, with hands-on marketplace trading execution (campaigns, pricing, promotions, content hygiene, performance tracking).
2. Advanced Excel proficiency: pivot tables, lookups (XLOOKUP/VLOOKUP), SUMIFS, basic modelling, error checking, and the ability to build scalable trackers and reconcile data accurately.
3. Comfortable operating in a lean, fast-moving environment: proactive, adaptable, and able to execute without heavy support structures.
4. Strong commercial judgement: balances growth with profitability; understands trade-offs across promo mechanics, platform costs, and value chain.
5. Strong stakeholder management with distributors and internal teams; able to influence without hierarchy and close loops reliably.
6. Strong written communication (email) and ability to run a consistent operating cadence (weekly plans, monthly reviews, post-mortems).
7. Travel expectation: Quarterly travel may be required, including (i) outstation drives within Malaysia to visit reseller partners and support execution, and (ii) Vietnam market visits where necessary for distributor alignment and trade execution.

Where and how you will work

The opportunity will be based in our office located in Petaling Jaya with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.

What we would like to offer you!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package which includes a wellbeing allowance.