Performance Marketing Executive, South Korea

Performance Marketing Executive - South Korea

Join the Worlds #1 Sports Nutrition brand!

Glanbia Performance Nutrition’s purpose is to inspire people everywhere to achieve their performance goals! We are the world’s leading premium sports nutrition company with Optimum Nutrition, Isopure, SlimFast, BSN, Amazing Grass and Nutramino among the brands in the portfolio today. We have ambitious plans for the future, and as a values-led organisation, we’re focused on driving sustainable business performance the right way.

Job Purpose:

Reporting to the E-commerce lead of South Korea, this is a newly created role to reflect our rapid digital growth and D2C development. This role will lead and execute performance marketing on E-commerce marketplaces including Naver and Coupang, focusing on Optimum Nutrition and BSN brands.

Principal Accountabilities

• Driving GMV through performance marketing channels
• Operate and optimize search advertisements/ spending at various E-commerce Marketplaces including Naver and Coupang.
• Responsible for performance marketing budget planning and analysis to refine KPIs throughout the year and achieve e-commerce sales targets.
• Manage the relationship with marketing team and work closely on co-ordinated execution for full funnel digital marketing.
• Evaluate market trends and compile detailed competitor analysis (Marketing tactics, offers, positioning, pricing etc) and creative audits (Marketing campaigns, landing pages etc.) to inform strategy and testing for D2C.
• Provide insights to ensure co-ordinated reporting of Korean E-commerce performance on a monthly basis. Quarterly and Ad hoc performance reports where required.
• Document clearly defined action steps and recommendations.

Key Challenges & Success Measures

• Achievement of brand & performance marketing objectives and KPIs.
• Improving effectiveness of paid media through reducing CAC and improving ROAS.
• Support delivery of South Korea E-commerce sales targets.

Skills, Know How and experience

• Data-driven approach to drive investment performance / analysis
• Hands on experience delivering e-commerce sales targets and reporting on paid Media KPIs.
• Proven track record in CAC evaluation and ROAS optimization.
• Proven track record driving improvement in qualitative and quantitative business metrics.
• Familiar with supplier hub management and marketing tools under the Coupang Platform.
• Familiar and good understanding with Google Analytics.
• Strong Data Interpretation and Analytical Skills.
• Previous experience working with external digital agencies.
• Ability to work cross functionally to drive high impact results.
• Digital media agency experience is a plus.
• Fluency in Korean and English is a plus.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 

At Glanbia our culture will celebrate individuality, knowing that together we are more.