Regional Marketing Manager, EMEA

Regional Marketing Manager

Glanbia  

Join this dynamic team focused on delivering better nutrition for every step of life’s journey 

The Opportunity 

An opportunity has arisen for a Regional Marketing Manager for a permanent role reporting into the VP of Marketing & Insights. Within the four main pillars of the marketing & insights team, the Regional Marketing Manager (RMM) is a key member of the Marketing & Insights team and serves as a critical partner to the commercial sales organization.  The RMM is responsible for leading the development and implementation of account-specific plans that effectively support and translate our core business objectives and strategies at the key account level into leads & tangible growth drivers, with a focus on a specific global region.  We have four regions: North America (N/A), Asia-Pacific (AsPAC), Europe-Middle East (EMEA) and Latin America (LA). 

Responsibilities

• Be the primary point of contact for all commercial opportunities throughout the region, prioritizing initiatives based on strategic fit, size of prize, alignment with campaign themes & market/competitive dynamics.
• Closely collaborate with product marketing, insights, and the commercial team to translate products & platforms into actionable key account marketing plans that generate leads & drive profitable growth behind priority initiatives.  
• Create channel and account-specific marketing plans and tactics to align with and support defined national campaigns/programs, product launches, and other regional initiatives.
• Work with the digital marketing group to translate key customer campaigns to digital, demand-generating content, while also collaborating to optimize account-based marketing (ABM) campaigns, review campaign effectiveness (impressions, page views, leads, etc) and report back to the commercial group for further development. 
• Establish a strong understanding of key customers and their categories to identify new opportunities based on a combination of business analysis and commercial engagement.
• Proactively seek opportunities to refresh the Customer Marketing Toolbox with new methods of supporting our customers & products.
• Manage external agency and vendor relationships.
• Leverage end-user, customer and category insights to create areas for 'solution-selling.’
• Serve as the voice of our accounts and commercial team to provide 360-degree input to New Product Development (NPD)
• Collaborate with cross-functional teams, serving as the spokesperson for the Marketing team in customer-facing discussions, including top-line insights.
• Collaborate with commercial colleagues to foster and enable demand generation opportunities through the impact of marketing initiatives and trade experiences.
• Track, measure and report out on the ROI of account-based and customer marketing initiatives, and secure cross-functional alignment to reallocate funds based on learning.
• Lead regional trade show execution, attendance & planning, including the calendarization of events, thematic alignment, coordination of logistics & pre/during/post marketing assets creation and dissemination.  
• Develop and annual budget and manage the marketing expenses, including tracking, ROI assessment and reallocation as needed based on business conditions.

Skills & Experience

• At least 7 years of customer marketing, account-based marketing, product marketing, or shopper marketing experience required, with 3+ years in a B2B environment.  
• Experience building regional strategies as well as implementing global strategies regionally.
• Proven experience in customer marketing, account-based marketing or shopper marketing type roles (agency or client side) engaging and partnering with customers to launch joint promotional solutions.
• Experience in sourcing marketing support, including materials, collateral & agency/PR activation a plus.
• Experience in trade show management or large-scale event planning
• Proficient in Microsoft applications Word, Excel & PowerPoint
• Familiarity & previous use of CRM tools, such as C4C or Salesforce
• Experience successfully navigating in a matrix organization a plus, including operating and tracking time as part of a Centre of Excellence (COE)
• Bi/Tri lingual capabilities a plus (based on region)
• Passion & interest in the health & wellness industry.

If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!

Where and how you will work  

The opportunity will be based in Europe, preferably Dublin with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.  

What we would like to offer you!  

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and acompetitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary.

About Glanbia  

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.  

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.