Marketing Manager, Taiwan

Date: Apr 3, 2024

Location: Taipei City, TPE, TW

Company: Glanbia

Marketing Manager, Taiwan 
Glanbia Performance Nutrition  

  
Join this dynamic team focused on delivering better nutrition for every step of life’s journey! 

   
The Opportunity 

 

The Taiwan Marketing Manager will be responsible for the brand revenue and equity growth through the delivery of efficient and effective brand marketing programmes, delivering world-class campaigns, developing the annual brand plans, devising the local athlete/ influencer strategy and local partnerships, creating impactful locally-relevant consumer communications, and identifying opportunities to continue driving brand awareness and brand love.

You will play a vital role in managing the brand and ensuring the assigned brands show up in authentic ways, reflecting target users attitudes, beliefs and staying on trend and relevant through staying close to consumers.

 

Accountabilities 


•    Develop the GPN marketing strategy and annual brand for the Taiwan market, working closely with the Country Manager and the Asia Brand Director 
•    Plan, drive and execute in-market marketing activities and programmes for the assigned brands  in Taiwan, aligned to the 1-year brand plan
•    Devise the influencer/athlete strategy for the Taiwan market, proposing, sourcing and managing a list of locally relevant influencers and brand ambassadors, engaging and engage frequently with them for high-quality content creation.  
•    Manage the social media strategy for key platforms (Meta, and others), aligned to the brand strategy and driving strong awareness, engagement and conversion through a diverse content pool of locally-relevant content, including recipes, reviews, tips, facts, expert talks, workouts and more 
•    Drive strong visibility of the assigned brands through tactical partnerships, and targeted sampling initiatives 
•    Working closely with the Taiwan ecommerce manager, review the ecommerce experience and strategy and Identify, curate, create and/or adapt assets to make it into a winning platform to drive stronger offtake. . 
•    Monitor existing and new competitors’ marketing activities (including new launches, pricing and promotional strategies, marketing content, influencers/ ambassadors and more) through digital, ecommerce, financial reports and other sources, reporting findings and insights to Country Manager and Asia Brand Director. 
•    Keep updated on current market performance and trends, keeping close to changes in the market, consumer motivations and behaviours, new channels and new opportunities to drive the business 
•    Work on the launch of new products with strong and impactful campaigns, e.g. new flavour extensions 

 

The Skills you will bring to the team

•    Bachelors/University degree, with a focus on Marketing/ Advertising/ Communications. 
•    Experience in developing and launching content strategies, consumer communication campaigns and integrated marketing programmes.
•    Candidates with exposure and a strong network within the fitness and wellness industry preferred 
•    Ability to understand and convert consumer, category, competitor and channel/customer insights into brand strategy and plans.
•    Successful track record, with a strong passion and good creative eye for developing brands through impactful storytelling.
•    Good leadership and interpersonal skills in managing/influencing teams including agency partners.

 

If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!

  

Where and how you will work  

The opportunity will be based in Taipei with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.  

 

What we would like to offer you!  

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package. 

 

About Glanbia  

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.  

 

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.