Marketing Executive, Japan (マーケティングエグゼクティブ)

Job description:

Marketing Executive, Optimum Nutrition - Japan 

マーケティングエグゼクティブ(Optimum Nutrition)

Glanbia Performance Nutrition’s purpose is to inspire people everywhere to achieve their performance goals! We are the world’s leading premium sports nutrition company with Optimum Nutrition among the brands in the portfolio today.
Our products are sold in over 130 countries worldwide and we employ 5,800 people across 30 countries, 60% of whom are in our international operations. We have ambitious plans for the future, and as a values-led organisation, we’re focused on driving sustainable business performance the right way.

One of our core ambitions is to drive marketing excellence to propel our brands to growth, securing delivery of growth objectives, as we accelerate our business in Japan’s $1 Billion USD Sports Nutrition market. The Marketing Executive will be responsible for helping build and execute marketing strategies for the assigned brands, including execution of marketing communications, influencer recruitment and engagement, owned and paid media strategies, sampling activations, events partnerships, new launches and trade/ ecommerce marketing.
Additionally, the Marketing Executive will play a vital role in managing the brand and ensuring it shows up in authentic ways, reflecting target users attitudes, beliefs and staying on trend and relevant through staying close to consumers.

Principal Accountabilities :

•    Execute the marketing strategies of the assigned brands (primarily Optimum Nutrition) for the Japan market.
•    Work with the Agency to source and manage a list of locally relevant influencers and brand ambassadors and engage with them regularly for content  creation and product placement.
•    Oversee the social media platforms, adapting and creating locally-relevant content with strong story-telling that builds our premium image.
•    Deeply understand our products, their strengths vs. competition, creating compelling communications for consumers and media on what makes our products unique and worth paying a premium for.
•    Organise product education orientated activations (gyms, sporting events) with strong sampling initiatives to drive consideration and trial.
•    Drive local partnerships with sporting brands and sporting associations.
•    Support on shopper initiatives and in-store point of sale materials.
•    Work closely with the Ecommerce team -     Curate, create and adapt assets and contents as required.
•    Measure and report performance of marketing campaigns and activations with ROI mindset.
•    Plan, monitor and review the marketing budget.
•    Track existing and new competitors’ marketing activities.

The Skills you will bring to the team:

•    Bachelors/University degree, with a focus on Marketing/ Advertising/ Communication or other specializations with relevant experience.
•    2+ years’ experience in implementing field marketing execution and/ or product marketing. FMCG experience a plus.
•    Analytical acumen and the ability to work with insights and data.
•    Problem solver with a strong passion and good creative eye.
•    A digital native with good social media and digital marketing understanding.
•    Good communication skills in English (especially written) for communicating with regional and global colleagues (TOIEC 800+).
•    Must be passionate about the sporting    industry and fitness, wellness and health.
•    Resourceful, proactive, energetic and passionate individual with a strong ambition to make a difference and create an impact.
•    Strong networker and communicator with good reporting and presentation skills.
•    Good interpersonal skills in managing/influencing teams including agency partners.

How you will work:

The opportunity will be based in our office located in Tokyo, Japan with hybrid working arrangements.

What we would like to offer you!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.

About Glanbia

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.