CRM Specialist

Date: 21 Nov 2023

Location: Amsterdam, NL

Company: Glanbia

CRM Specialist




Join this dynamic team focused on delivering better nutrition for every step of life’s journey 


The Opportunity 


As our CRM Specialist you will be part of the CRM team and support the execution of the Optimum Nutrition CRM / Email strategy. You will, together with other channel leads, including our CRM manager and our Head of Performance, drive incremental growth in existing markets as well as roll-out and ramp-up in new markets.

This permanent position will report to the eCommerce Director.  

  • Deliver channel incremental growth, while positively impacting CLV, retention and engagement metrics.
  • Create/Initiate the CRM roadmap for 2023/2024
  • Brief, create and deliver email marketing campaigns in sync with the trade calendar for all markets, adjust campaigns to market circumstances where needed.
  • Taking concepts, stories and content from the creative teams and making data driven decisions.
  • Utilize customer behavioural, demographic, lifestyle and transactional data to deliver custom marketing messages with the aim of increasing CLV.
  • Optimize the segmentation & personalization strategy.
  • Implementation of targeted, timely customer retention programs that will increase loyalty, retention and encourage segment.
  • Agile test email send-outs and incrementally improve performance.
  • Analyse customer data and campaigns in order to enrich Optimum Nutrition’s understanding of its client base as well as to initiate new data-driven marketing campaigns.
  • Create daily, weekly, monthly & quarterly reporting stack to ensure both operational excellence as well as optimal channel visibility within the business.
  • Support the CRM manager and local teams in meeting the set targets


The Skills you will bring to the team

  • Experience with Clang, Salesforce Marketing Cloud, Adobe or other similar products
  • Tech savvy with A/B testing, personalization and segmentation experience in a B2C e-commerce setting
  • Familiarity with the creative flow involved in CRM campaigns execution
  • Proficiency with Google Analytics, Tableau, Excel and number crunching
  • Experience in data infrastructure (AMZ) & visualization (PowerBI/Tableau-etc.) knowledge would be advantageous
  • Strong experience in collaborating with cross-functional teams to achieve business outcomes
  • Great team player skills, a hands-on mentality & a sense of fun.


If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!


Where and how you will work  

The opportunity will be based in Amsterdam withhybrid working arrangements available through ourSmart working modelwhich allows you a greater choice in how you work and live, giving you a better work-life balance.  


What we would like to offer you!  

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health plan, competitive salary.  


About Glanbia  

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.  


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.


At Glanbia, our culture celebrates individuality, knowing that together we are more.