Brand Manager - FTC

Brand Manager - FTC

Glanbia  

Join this dynamic team focused on delivering better nutrition for every step of life’s journey 

The Opportunity 

Glanbia Performance Nutrition (GPN) is a global leader in sports nutrition, with brands including Optimum Nutrition, Isopure, BSN and others sold in more than 100 markets worldwide. Our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals.

In the UK, Optimum Nutrition is the no1 in the sports nutrition category, trusted by elite athletes and everyday gym-goers alike. As the category continues to grow rapidly and attract a broader audience, our ambition is to build deeper connections with the next generation of performance consumers while strengthening our leadership in core formats such as Whey Protein, alongside innovation in areas like Creatine, Collagen and Protein Water.

Isopure is the latest lifestyle nutrition brand aimed at women seeking high-quality, clean ingredients to support their pursuit of a healthy and well-balanced life. Built on a simple brand idea, Less Is More, the brand removes the complexity from nutrition offering great tasting Whey protein and Collagen products with only the ingredients you need, and nothing you don't.

Working across both Optimum Nutrition and Isopure, the UK marketing team is focused on building brand trust, cultural relevance and community through impactful campaigns, partnerships and product innovation

Responsibilities

Brand Campaign Execution – Optimum Nutrition

Support the delivery and execution of the Optimum Nutrition annual brand plan.

Responsibilities include:

• Coordinating the execution of integrated brand campaigns across media, social and retail channels
• Working with PR, Social, Creative and Media agencies to deliver campaign assets and timelines
• Managing campaign roll-out across key touchpoints including digital, DTC, retail and community activations
• Tracking campaign performance and supporting reporting against agreed KPIs
• Ensuring campaigns align with brand positioning and strategic objectives
• The role will help execute campaigns designed to drive brand awareness, trust and purchase consideration across the sports nutrition category.

Brand Activation & Partnerships

Support the development and execution of brand activations that build relevance and engagement with consumers.

The role will work closely with agencies, talent partners and the commercial team to ensure activations are delivered effectively and align with the broader brand strategy.

Isopure Campaign Execution

Support the Marketing Manager in delivering the UK marketing plans for Isopure.

Responsibilities include:

• Support campaign execution and integration activity across social, DTC, digital and PR
• Creative asset development and content production
• Lead the DTC content strategy and development
• Coordinating agency partners and internal stakeholders
• Tracking campaign performance and reporting

Public Relations & Communications

Manage PR activity across Optimum Nutrition and Isopure in partnership with external agencies.

Responsibilities include:

• Supporting the delivery of PR campaigns and media partnerships
• Managing product launches and press office activity
• Identifying opportunities to generate earned media and brand advocacy
• Ensuring messaging is aligned with brand positioning
• Cross-Functional Collaboration

Stakeholder Relations

Work collaboratively with key internal stakeholders to ensure marketing initiatives are delivered effectively.

The role will ensure marketing activity is coordinated across channels and supports wider commercial objectives.

 The Skills you will bring to the team

• 4–7 years’ experience in brand marketing or brand management
• Experience executing integrated marketing campaigns
• Strong project management and organisational skills
• Experience working with creative, media or PR agencies
• Ability to manage multiple stakeholders and priorities
• Strong communication and presentation skills
• Experience within FMCG, consumer brands or sports/fitness categories is desirable
• Willing to travel as required in addition to being a predominantly office based role (up to 3 days)

Where and how you will work  

The opportunity will be based in London with hybrid working arrangements available which offer you a greater choice in how you work and live, giving you a better work-life balance.  

What we would like to offer you!  

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary. 

About Glanbia  

Glanbia is a better nutrition company with three divisions: Performance Nutrition, Health & Nutrition and Dairy Nutrition. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 5800 people, work with global food and beverage companies, and sell our award-winning and market-leading brands and ingredients in more than 100 countries worldwide

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.