Customer Marketing Manager

Customer Marketing Manager  

Glanbia    

Join this dynamic team focused on delivering better nutrition for every step of life’s journey    

The Opportunity 

The Customer Marketing Manager (CMM) is a key member of the Glanbia Nutritional’s (GN) Customer Marketing Team and serves as a critical partner to the North America commercial sales organization.  The CMM is responsible for leading the development and implementation of channel & account-specific programs that effectively support and translate our core business objectives and strategies at the key account level into tangible growth drivers. This permanent position will report to the Vice President, Marketing & Insights.  

• Closely collaborate with product marketing, insights, and the commercial team to translate products & platforms into actionable key account marketing plans that drive profitable growth behind priority initiatives. 
• Lead the strategy, project development and cross-functional management, execution & review/look-back of quarterly promotional campaigns that will highlight GN’s core capabilities built around a fully-integrated marketing support plan.   
• Create channel and account-specific marketing plans and tactics to align with and support defined national campaigns/programs, product launches, and other national or regional initiatives.
• Partner with the digital marketing group to translate key customer campaigns to digital, demand-generating content and collaborate with the digital marketing group to optimize ABM campaigns.  Review campaign effectiveness (impressions, page views, leads, etc) and report back to the commercial group for further development
• Establish a strong understanding of key customers and their categories to identify new opportunities based on a combination of business & data analysis, insights, & commercial team engagement.  Become THE marketing point person for commercial engagement, and serve as the single point of contact and spokesperson for the Marketing team in customer-facing discussions.
• Proactively seek opportunities to refresh the Customer Marketing Toolbox with new methods of supporting our customers & products.
• Assess the cost/benefit of, and manage external agency and vendor relationships.
• Leverage end-user, customer and category insights to create areas for 'solution-selling'
• Serve as the voice of our accounts and commercial team to provide 360-degree input to New Product Development (NPD)
• Track, measure and report out on the ROI of account-based and customer marketing initiatives, and secure cross-functional alignment to reallocate funds based on learning

The Skills you will bring to the team

• Bachelor's degree in business, marketing or another related field required, MBA preferred
• 5+ years of customer marketing, account-based marketing, product marketing, or shopper marketing experience required, with 3+ years in a B2B environment. 
• Proficient in Microsoft applications Word, Excel & PowerPoint
• Familiarity & previous use of CRM tools, such as C4C or Salesforce
• Experience in a matrix organization a plus

If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!

Where and how you will work  

The opportunity will be based in Chicago, IL or Twin Falls, ID with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.  

What we would like to offer you!  

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and acompetitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K.  

About Glanbia  

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.  

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. 

At Glanbia our culture will celebrate individuality, knowing that together we are more.