Brand Manager - Cheese, Soup and Butter

Brand Manager – Cheese, Soup and Butter

About Tirlán

Tirlán, formerly known as Glanbia Ireland, is a world-class food and nutrition co-operative, with a diverse portfolio of quality ingredients, leading consumer and agri brands.

A talented team of over 2,100 people manage Tirlán’s network of 11 production facilities and 52 agri retail outlets serving its communities with annual revenues of over €3 billion expected in 2022. Tirlán’s state-of-the-art headquarters in Kilkenny city and innovation centre in Ballyragget promote innovation, creativity and collaboration. Tirlán is committed to sustainability throughout the organisation through its comprehensive Living Proof programme, and the Science-Based Targets initiative (SBTi) contained within it. For more information visit www.tirlan.com

Role Profile

The Brand Manager will report into the Marketing Manager within the Consumer category. The role must drive short, medium and long term sustainable, profitable growth for a portfolio of brands/categories. This should be achieved by using deep consumer and customer insights to craft brand/s that consumers love, and by developing compelling brand strategy that is delivered through exceptional brand experiences in terms of innovation, communication and activation.

This role sits in the Consumer Foods part of the business and is a hybrid role between remote working and our office in Citywest.

Key Responsibilities

• Responsible for the domestic branded Cheese, Soup and Butter categories – reporting into the Marketing Manager for this area.
• Deliver annual volume targets.
• Develop annual strategic brand plans across each category and activate these yearly marketing plans.
• Report on the effectiveness of each campaign.
• Develop creative and media plans with agencies as required.
• Lead digital and social media strategies.
• Interpret consumer insights and turn these insights into strategy – through qualitative and quantitative means.
• Lead project management for cross-functional innovation and packaging projects within each category.
• Responsible for trade marketing strategies, activations and CRM plans.  
• Fully manage budgets for each of the three categories.
• Champion the three categories internally.

Key Requirements

• Experience with new product development, using a stage gate process
• Experience in project and budget management
• Commercially aware
• A strategic thinker
• Proactive, open minded and motivated    
• Creative
• Ability to take responsibility
• Previous agency management
• Good communication skills

If you are interested in this position, please apply with an up-to-date resume.

Join our Talent Pool

Considering a new career in Tirlán but this isn’t the role for you?! Then why not register your experience & sign up for career opportunities at www.tirlan.com/careers.

Commitment to Diversity & Inclusion
Tirlán embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams where different perspectives drive innovation and growth. We strive to create an inclusive workplace where people can bring their true self to work and achieve their full potential.

At Tirlán, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 

At Tirlán our culture will celebrate individuality, knowing that together we are more.

Tirlán owns leading consumer and agri brands such as Avonmore, Kilmeaden Cheese, Millac, Solmiko, Truly Grass Fed, Premier Milk, Wexford, mymilkman.ie and GAIN Animal Nutrition. 

About us:

The farmer-owned co-operative has a first-class track record of success in the global market. Rooted in a rich heritage of family farming and embedded in its communities, Tirlán has evolved to bring the passion of its farmers and their high-quality milk and grains to the international marketplace. Using modern-day technology and applying the best processes to its milk pool of three billion litres and its premium grains portfolio, Tirlán now exports to more than 80 countries.  Its award-winning brands are household names in Ireland, and include Ireland’s number one consumer dairy brand, Avonmore.

The organisation draws on a wealth of experience to deliver exceptional products and tailored nutritional solutions including Kilmeaden, Wexford, Truly Grass Fed, Solmiko, CheddMax and GAIN. Tirlán has a strong market presence in the UK, France, Germany, UAE, the US, North Africa, Japan and China.

Tirlán is a Values Based Organisation - www.tirlan.com