Country Manager - Malaysia

Date: 17 Nov 2023

Location: MY

Company: Glanbia

Glanbia Performance Nutrition’s purpose is to inspire people everywhere to achieve their performance goals. We are the world’s leading premium sports nutrition company with Optimum Nutrition,  BSN among the brands in the portfolio today. We have ambitious plans for the future, and as a values-led organisation, we’re focused on driving sustainable business performance the right way.


With our ambition comes an exciting growth agenda across the Asia region. We’re looking for an entrepreneurial, hands on Country Manager who can lead our Malaysia business, taking our business, partnerships and brands to the next level.  Working as part of South East Asia leadership team, this role will drive sales and distribution and build our brand in Malaysia.


The Malaysia Country Manager is responsible for the domestic market development of GPN brands in Malaysia. You will be responsible for delivering overall Sales Revenue, Topline growth, market share, channel profitability, brand awareness and affinity, customer satisfaction and partner profitability through a well-designed RTM strategy and capable + highly motivated team.


This position is a Swiss Army Knife - leading sales activity, owns relationships with key customers, implements a strong marketing plan and has senior level engagement within key accounts, distributors and major channel partners to achieve sales, revenue and brand targets.


You will ideally have an entrepreneurial spirit, be highly motivated, thriving in a start-up, lean environment. You will drive our business across channels, and oversee the excellent execution of our marketing mix. This role leads the GPN Malaysia team and has responsibility for the Profit & Loss statement, including revenue and margin performance.


GPN Malaysia:

GPN’s current business model works with 2 distributors to import and sell our products online and offline. The category in Malaysia is experiencing strong growth and so is our business. We are focused on building brand awareness; expanding distribution and winning offline as well as online. We have 3 employees in Malaysia and want the country manager to continue to lead a highly motivated, engaged and entrepreneurial team.



The Opportunity 

•    Day to day delivery of business results through an omni channel approach
•    Recommend distribution partnerships and assist in negotiating contracts with a view to developing long term relationships.
•    Own all P&L lines from Consumer Pricing down to Net Revenue, including Discounts & Allowances (D&A)
•    Develop monthly, quarterly and annual sales targets and demand forecasts, and deliver them
•    Deliver a 3-Year commercial strategy that delivers against our ambitious growth plans and clearly defines the critical success factors to achieve this growth
•    Be the customer champion and voice of customer within Glanbia
•    Identify new market opportunities
•    Keep a close watch on all competitive activities, strategies, initiatives and develop pre-emptive programs to counter competitive moves and safeguard our competitive advantage
•    Provide leadership to team members  & drive performance reviews that will enable them to build their career in GPN
•    Collaborate actively with the Asia Marketing Director and in-market marketing headcount on:

  • The innovation agenda and Brand Plans
  • Sponsorship and partner relationships


 The Skills you will bring to the team

•    This is a hands on role with a small team
•    Strong commercial acumen, ability to manage value chains and ability to manage a P/L
•    Demonstrated results across trade marketing, distribution, sales channels
•    Sales management experience within a FMCG or related environment with a proven track record of sales leadership 
•    Strong knowledge of E-commerce channel and direct experience of winning in Ecomm 
•    Experience in entrepreneurial business building new brands and/or sales channels
•    Ability to develop the right ‘Push-Pull’ plans to impact revenue growth
•    Direct experience of managing large & important customers, joint business planning and building win-win relationships
•    Experience managing a high-performance team


Where and how you will work  
The opportunity will be based in Kuala Lumpur with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.  
What we would like to offer you!  
The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.  
About Glanbia  
The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide. 



At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status

At Glanbia, our culture celebrates individuality, knowing that together we are more.