Sr. Brand Manager, Amazing Grass

We’re More Than a Greens Company, We’re a Movement. For over 3 generations we’ve organically grown and harvested the most nutrient-dense greens on Earth. Today, we authentically craft our greens with the highest quality plant-based superfoods curated from around the world in partnership with farmers who are committed to the same sustainable practices. As the category leader, Amazing Grass sells and distributes a broad range of plant-based nutritional products though premium retailers such as Whole Foods, Sprouts, Costco, Target and Amazon.

We are hiring a Senior Brand Manager to lead Amazing Grass:

The Senior Brand Manager is a strategic and hands‑on leader responsible for driving growth of the Amazing Grass portfolio through business management, innovation, integrated marketing, and retailer‑specific activation. You will own the brand’s business performance, leads cross‑functional initiatives, and ensure excellence in execution across all consumer and customer touchpoints.

How you will make an impact as the Senior Brand Manager:

Brand & Business Leadership

• Lead long‑range brand strategy, inclusive of positioning, channel strategy, portfolio roles, pricing, and innovation roadmap.
• Own business performance management, including monthly state‑of‑business reviews, forecasting, financial analysis, and P&L inputs.
• Monitor category, consumer, customer, and competitive trends to inform strategic decisions and identify growth opportunities.

Integrated Marketing & Consumer Activation

• Develop annual brand plans and omnichannel marketing programs that drive awareness, penetration, and loyalty.
• Lead consumer communications across paid, owned, and earned channels (digital, social, influencers, retail media, PR, CRM, sampling, partnerships).
• Champion consumer insights—ensuring the voice of the consumer is embedded into strategies, creative development, product briefs, and brand experiences.

Innovation & Commercialization

• Drive end‑to‑end new product development: idea generation, concept development, business case creation, product/pack development, testing, and launch execution.
• Lead cross‑functional teams (R&D, Supply Chain, Sales, Finance) to ensure on‑time, on‑budget delivery of innovation initiatives.
• Develop full commercialization plans including go‑to‑market strategy, customer sell‑in materials, digital and retail activation, and launch performance tracking.

Customer & Retail Marketing

• Collaborate with Sales to build and execute customer-specific marketing plans aligned to retailer expectations and shopper insights.
• Lead in-store activation programs, retail media planning, co‑marketing initiatives, merchandising solutions, coupon programs, and promotional strategy.
• Develop compelling customer presentations: category reviews, brand updates, new item pitches, and JBP support.

Analytics & Performance Measurement

• Leverage syndicated data (Nielsen/IRI/Spins), retail media platforms, and digital analytics to identify insights, measure program effectiveness, and drive decision‑making.
• Build fact-based selling stories and post‑program analyses to optimize spend and guide future plans.

Team Leadership & Cross‑Functional Collaboration

• Manage, coach, and develop direct reports (e.g., Associate/Coordinator), fostering a high‑performance, values-driven culture.
• Serve as a connector across Marketing, Sales, Finance, Supply Chain, and Senior Leadership to align priorities and ensure executional excellence.
• Model a player/coach mindset—willing to roll up sleeves while developing talent and elevating team capabilities.

Education & Experience

• Bachelor’s degree required; MBA strongly preferred.
• 7 or more years of experience in Brand Management or related CPG Marketing role.
• Strong business acumen with experience managing P&L drivers, forecasting, and financial modeling.
• Proven track record building and growing brands—experience in food, beverage, natural/organic, or wellness preferred.
• Experience in both entrepreneurial/high-growth environments and larger CPG organizations is a plus.

Preferred Skills & Capabilities

• Expertise leveraging syndicated data (Spins, Nielsen, IRI) and shopper/consumer analytics.
• Demonstrated success leading innovation and commercializing new products.
• Ability to lead cross-functional teams, influence without authority, and navigate ambiguity.
• Excellent communication skills—able to craft clear narratives for leadership and customers.
• Strong project management, prioritization, and organizational skills.
• Passion for health, wellness, and purpose-driven brands.

About you (Cultural Attributes)

• Organized & Operationally Strong: Thrives in a fast-paced environment, can manage multiple priorities, and delivers with excellence and attention to detail.
• Relationship-Oriented: Builds strong partnerships internally and externally; authentic, approachable, and collaborative.
• Consumer-Obsessed: Naturally curious about emerging needs, trends, and behaviors; advocates relentlessly for the consumer.
• Growth Mindset: Acts with agility, creativity, and continuous improvement—always “finding a better way.”
• Positive Energy & Team Spirit: Contributes to a fun, optimistic, and high‑engagement culture; brings enthusiasm and passion to the mission.

Glanbia has a unique portfolio of better nutrition brands and ingredients, addressing growing consumer demand in major health and nutrition categories. We play into the growing market trends of active lifestyles and, health and wellness.  Glanbia Performance Nutrition (GPN) has a portfolio that includes Optimum Nutrition, BSN, Isopure, think!®, and Amazing Grass®. Our product range spans powders, ready-to-drink beverages, bars, and capsules – formats designed for convenience and globally available through e-commerce, specialty retailers, and mass-market channels.

What we would like to offer you!  

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K. Apply now and make a difference in the world of health and wellness! Glanbia provides a reasonable range of compensation for roles; the salary range for this role is $130,000 - $170,000 plus an annual bonus. This range may not be applicable to other locations and targeted salary is midpoint of range. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. 

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. 

At Glanbia our culture will celebrate individuality, knowing that together we are more.