Brand Advocacy & Education Manager- META

Date: 13 Apr 2024

Location: Dubai, DU, AE, 500001

Company: Glanbia

Manager – Brand Education & Advocacy




Join this dynamic team focused on delivering better nutrition for every step of life’s journey 


The Opportunity 


We have a newly created opportunity for a Manager – Brand Education & Advocacy to join our META marketing team. This permanent position will be located in Dubai and will report to the Marketing Manager, META.


Key requirements will include the ability to demonstrate strong fundamental understanding of and ability to articulate clearly around the global and local sports nutrition industry, GPN marketing, GPN brand and company histories, nutrition, exercise physiology, GPN ingredients, GPN products and application of the aforementioned to lifestyles.


  • Training Internal Staff- conducting training program for all the internal + new employees on the category and basics of sports nutrition science. Educating on various products and categorisation of each product type.
  • Training for Customers- conducting training programs for Retailers, Retailers Staff, Modern trade chains, Pharmacies, Online partners etc. on channel specific training modules followed by refresher trainings.
  • Education Program for Key Influencers- conducting seminars (small/big) for trainers, nutritionist and fitness enthusiasts, educating them on Sports Nutrition Science and Product Science. This will be done level wise and certifications will be provided basis the level completion.
  • Recruiting & managing influencer roaster, building advocacy of our brands with specific KOL Groups like Nutritionists, Sports Federations, Govt Sports Authorities etc.
  • Training for Consumers- Educating end consumers and creating awareness about healthy and fit lifestyle, importance of nutrition and diet.  Making them aware about dietary supplements and safety.
  • #FitGCC Education Program- #FitGCC a CSR initiative by GPN with primary focus of educating and creating awareness on importance of nutrition and activity for better and healthy life, bringing about lifestyle changes and staying away from deficiencies.
  • Corporate Seminars- Conducting large scale seminars in various corporates and educating them on Sports nutrition and role of supplements in healthy lifestyle.
  • Content Development 

The Skills you will bring to the team

  • Good Communication skills.
  • Fluency in Arabic
  • Strong and pleasant personality
  • Technical knowledge around Food Science and Nutrition
  • Flexibility & ability to multitask
  • Can create rapport with the wider team.
  • Significant industry experience and preference for a background in nutrition and /or exercise physiology (or related).

If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!


Where and how you will work  

The opportunity will be based in Dubai withhybrid working arrangements available through our Smart working modelwhich allows you a greater choice in how you work and live, giving you a better work-life balance.  


What we would like to offer you!  

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy and health plan.


About Glanbia  

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.  


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.


At Glanbia, our culture celebrates individuality, knowing that together we are more.