Performance Marketing Lead

Date: 2 Sep 2023

Location: Dublin, D, IE, D24V8YP

Company: Glanbia

Glanbia Business Services

Performance Marketing Lead



Join this dynamic team focused on delivering better nutrition for every step of life’s journey 



The Opportunity 


This exciting opportunity for a Performance Marketing Lead to manage our successful team of performance marketing specialists. We create and activate strategies for Glanbia’s best known brands with a focus on the US market.


  • You will play an active role in the formulation of the business/brand’s growth strategies through reach, ROI-based consumer approaches and data-driven acquisition strategies.

  • You will develop relationships with exec level Marketing leads across the business focusing on solving their business challenges through great digital marketing, along with brining in new business

  • You will determine the necessary pace of improvement in marketing performance across a wide range of targets and standards, inclusive of setting appropriate milestones to be delivered

  • You will be responsible for negotiating deals across all aspects of programmatic advertising

  • You will be an expert in all aspects of programmatic and Google advertising

  • You will understand how data from various channels can help the overall customer journey for each client account

  • You will lead and develop a team of performance marketer’s to bring about a positive environment that promotes the achievement of departmental goals and the business’s KPIs.

  • You will provide insight and guidance to members of the integrated media team

  • You will work with department heads to drive the direction of the future of our programmatic and Google capabilities

  • You will be key to  winning new business and creating and presenting strategies as part of the pitch process

  • You will build relationships and work on business development

  • You will oversee the management of and Manage multiple Global campaigns across programmatic mobile, display, video, OTT, CTV,  audio and Google


The Skills you will bring to the team


  • 3rd level qualification in Marketing /Digital Marketing or a related field or relevant experience

  • 10 years’ experience, preferably in a fast paced agency setting

  • Experience leading successful performance marketing teams

  • Proven track record of success in performance marketing

  • Expert in DSP’s, google products & analytics

  • International experience or experience working in a complex matrix organisation would be relevant and beneficial.

  • Experience with the TradeDesk would be beneficial

  • Experience in the US marketing would be a advantage



  • A positive can do attitude & comfortable operating to multiple deadlines and projects at once.

  • Excellent communication skills and have the ability to communicate recommendations effectively to stakeholders at all levels.

  • Obsessed with data and analytics

  • The energy, enthusiasm and drive to make it happen.

  • A team player who has the ability to motivate others, making it fun while getting the job done.

  • Enjoys working in a fast-paced, innovative environment where the focus is on continuous improvement and the challenge to make it better.

  • A love for problem solving identifying, prioritizing, and implementing a solution.

  • A passion for digital marketing, e-commerce and technology.

If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!


Where and how you will work  

The opportunity will be based in Citywest, Dublin withhybrid working arrangements available through ourSmart working modelwhich allows you a greater choice in how you work and live, giving you a better work-life balance.  


What we would like to offer you!  

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts and a competitive salary




At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.


At Glanbia, our culture celebrates individuality, knowing that together we are more.