E-Commerce Manager

Date: 18 May 2024

Location: SG

Company: Glanbia

Join the worlds #1 Sports Nutrition brand!

At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals! We are a global leader in performance nutrition and have a portfolio of brands, including Optimum Nutrition (ON), BSN, Isopure, THINK!

We have clearly laid down strategic plan that supports our ambition to grow our business in Asia region. Indonesia is a priority market identified in Southeast Asia on growing on E-commerce and digital, with a CAGR rate at over 20% year on year by 2027 and sports nutrition category is also growing at double digit speed, so now we are recruiting an E-comm manager with rich online and digital experience to work on E-comm space in Indonesia. Key platforms to be under scope are Lazada, Shopee, Tokopedia and Tik Tok. 

As part of country commercial team, E-commerce Manager Indonesia will be responsible for delivering sales target on key marketplaces, develop channel strategy covering marketplace official stores, 1P retailer B2B and 3P sellers. Accountable for online sell-out, driving day to day GMV revenues and E-com metrics in terms of traffic, conversion, basket size, repeat purchase, share of visibility/search, and driving content optimization and customer experience along path to purchase online journey, owning and managing the direct relationship with platforms.

Key Responsibilities

 

  • Develop online channel strategy based on channel insight and shopper insight in Indonesia. Initiate where-to-win directions and lead how-to-win executional plans on key marketplaces of Lazada, Shopee and Tokopedia and Tik Tok
  • Support Indonesia Country Manager to set in place the right RTM for online E-com operations. Work with and manage best in class E-com business partners and intelligence agencies to support online business growth.
  • Identify category and brand growth opportunities through in-depth understanding of channels, shopper path to purchase journey and consumer insights. Drive online new acquisition and maintain repeat purchase through right product and pack size for online new entrants and loyalty. Take initiative of new product development and innovations working for online sales growth and support NPD projects at country level
  • Set up clear assortment plan by platform according to market strategy. Identify portfolio opportunities through data-oriented analysis to set clear objective of what to sell on which platforms for which targets.
  • Build and lead a strong JBP relationship with platforms KAM team from Lazada, Shopee, Tokopedia and Tik Tok, and establish direct relationship with platform buyer/merchandiser team to grow GPN brand sales and market share in a joint business planning approach. Lead yearly business planning and performance reviews with platforms on a monthly and quarterly basis.
  • Lead sell-out from all online channels and drive the day-to-day E-com business KPI metrics of traffic, conversion, basket size and repeat purchase. Improve operational partner’s executional performance.
  • Work with distributor partner covering online sales with regards to commercial terms, marketing investment and trade spend for online sales.
  • Collaborate with marketing function on the regional team to manage the E-com marketing spending and trade promotion spending and make sure the ROI/ROAS are maximized. Drive the distributor’s execution for E-com campaign windows and promotions and make sure the fulfillment and customer service KPIs are fully met according to platform’s requirement.

 

The Skills you will bring to the team

 

  • 5-years E-com experience in Indonesia market in an leading international company organization of the FMCG category (Cosmetic, Health Supplement, Health Food and so on)
  • Hands on experience on running a E-comm sales on Lazada, Shopee, Tokopedia and Tik Tok.
  • Has know-how and excellent skills on vender center and seller center management and Marketing tools operation under the platforms.
  • Proficient knowledge and strategically build E-com operational excellence to grow traffic, conversion, basket size, repeat purchase, search visibility, share of voice.
  • Proven track record of delivering E-com performance and an expert with full channel scope on including D2C site and all seller types. (Brand official shop, 1P, 3P)
  • Expert in managing distributors or E-com partners and motivating them to implement key business initiatives on E-comm from both the brand side and retailer side
  • Direct experience of managing a joint business planning and building win-win relationships with key platform in Indonesia.
  • Effective collaboration and partnership skills with both internal & external customers
  • Excellent communication skills to clearly articulate his/her ideas/thoughts and drive support & alignment of key stake holders
  • Ability to easily work across a culturally diverse group of people and markets. Embraces diversity & inclusion as a key value
  • Ability to quickly adapt, focus and deliver results in ambiguous and ever-changing situations

 

Where and how you will work

The opportunity will be based in Jakarta with remote working arrangements.


What we would like to offer you!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.