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Head of Market Research and Insights

Date: 13-Sep-2022

Location: Kilkenny, KK, IE

Company: Glanbia

Head of Market Research and Insights

 

Rooted in our rich heritage of family farming and embedded in our communities, Glanbia Ireland has evolved to bring the passion of our farmers and their high-quality ingredients to the world. Using modern-day technology and applying the best processes to our milk pool of three billion litres and our outstanding grains portfolio, we export innovative products and tailored ingredient solutions to more than 100 countries. We nurture a talented team of over 2,000 people to manage our network of 11 processing plants and 52 agri retail outlets, serving our communities and delivering projected annual revenues of €2.8 bn.

 

Glanbia Ireland owns leading consumer and agri brands such as Avonmore, Kilmeaden Cheese, Millac, Solmiko, Truly Grass Fed, Premier Milk, Wexford, mymilkman.ie, Glanbiaconnect.com, countrylife.ie and GAIN Animal Nutrition. 

 

An exciting opportunity has arisen for a Head of Market Insights. Reporting to the Head of Consumer Development this role will have responsibility for providing intelligence and insight on targeted domestic and  international markets to drive commercial and innovation strategy  for Glanbia Ireland across our three divisions: Ingredients, Consumer Foods and Agri Business

 

With 3 direct reports, this role is critical to embedding an insight led culture within the organization fueling innovative thinking and driving incremental sales and profitability.

 

Key Responsibilities

  • Deliver comprehensive analysis & interpretation of key data across the 5Cs: Customer, Consumer, Category, Competitor & Channel within an international context.
  • Provision of key market data across a broad range of sectors/ industries and end market evaluation as well as trends analysis.
  • Responsible for generation of leverageable customer & consumer insights which, in tandem with Marketing, Product Management, Sales and Innovation functions will inform key strategic projects within the business.
  • Working with brand teams to identify their requirements based on their strategic and tactical plans and ensuring the output of the research is embedded in the brand story
  • Profiling of competitor, customer and potential customer companies.
  • Ownership of data assets/pricing of assets and negotiation to ensure best value spend on research resources.
  • Ownership of vendor relationships across data insight and primary research activities.
  • Utilisation of secondary research and data sources to deliver commercial insight and direction.
  • Experience of working with secondary data sources, such as Mintel, Innova, Euromonitor, GlobalData, FMCH Gurus.
  • Technical knowledge & understanding to deliver insight to the business
  • Ability to undertake brand mapping exercises within specified end markets and geographies to determine competitive landscape and opportunity areas.
  • Form an efficient working relationship with key providers of data to secure access to most up to date and relevant sources of market intelligence.
  • Own, design and execute (recruit vendors) proprietary qualitative or quantitative research that’s undertaken & work with relevant agency personnel to deliver.
  • Co-ordination and management of large multi-national research projects
  • Prepare & disseminate monthly & ad hoc insight reports to ELT and Commercial colleagues.
  • Advise on best practice techniques for insight generation
  • Form relationships with insight functions in the broader Glanbia PLC business.
  • Robust collaboration with colleagues across the business, working alignment with Consumer, Ingredients and Agri divisions.
  • Good knowledge of all the brands within the business and close relationship with brand / category managers.
  • Engagement with the Innovation Forum and work closely with the development of launch plans and agreed research.

 

Role Requirements

  • Minimum third level qualification in marketing, business, psychology, social science or related disciplines.
  • Minimum 10 years’ experience in a similar role.
  • Proven experience working within an insight function within an international B2B/B2C environment.
  • Demonstrated experience in delivering customer and consumer insights to drive strategic initiatives within an export led industry.
  • Passionate about research methodology and driven to understand market dynamics and what is driving performance.
  • Excellent written and verbal communication skills with a willingness to represent a point of view with conviction.
  • Analytical but with a strong initiative to progress and manage projects on time.
  • Commercially astute with ability and confidence to interact with senior management across a variety of functions.
  • Results oriented and KPI driven.
  • Motivated and driven to progress.
  • Strong quantitative abilities, ability to work across all steps from data sourcing, analysis, interpretation, report design and delivery.

 

If you are interested in this position, please apply with an up to date resume.

Commitment to Diversity & Inclusion:
Glanbia Ireland embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams where different perspectives drive innovation and growth. We strive to create an inclusive workplace where people can bring their true self to work and achieve their full potential.

Join our Talent Pool: 

Considering a new career in Glanbia Ireland but this isn’t the role for you?! Then why not register your experience & sign up for career opportunities at: www.glanbiaireland.com/careers

Glanbia Ireland is owned by Glanbia Co-op, established in 2022. It combines Glanbia Ingredients Ireland, Glanbia Consumer Products and Glanbia Agribusiness.

 


Glanbia Ireland is a Values Based Organisation - www.glanbiaireland.com

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 

 

At Glanbia our culture will celebrate individuality, knowing that together we are more.