Marketing Associate

Date: 15 Nov 2023

Location: IE

Company: Glanbia



Marketing Associate
Citywest, Dublin


Tirlán, is a world-class food and nutrition co-operative, with a diverse portfolio of quality ingredients, leading consumer and agri brands. 
Tirlán owns leading brands such as Avonmore, Kilmeaden Cheese, Millac, Solmiko, Truly Grass Fed, Premier Milk, Wexford, and GAIN Animal Nutrition.
We nurture a talented team across Ireland, the US, MEA and China, delivering annual revenues of over €3 billion, and over 2,300 people to manage our network of 11 processing plants and 52 agri branches. Our purpose is to nourish the world, while safeguarding our environment for future generations.


Role Profile
The Marketing Associate will report to the Marketing Manager within the Tirlán Consumer Domestic Category. 
We’re looking for an ambitious Marketing Associate to join the busy marketing team based in our new Citywest office in Dublin. The team work hard to deliver great campaigns working with a strong portfolio of market leading brands including Avonmore and Kilmeaden. 
This is a great role for someone looking for their next career move within an FMCG company and there is certainly plenty of opportunity to get involved in some high-profile projects. Ultimately, this is a fast paced but fun role suited to an enthusiastic individual with a passion to make a difference.
This is a hybrid role based in Tirlán’s new offices in Citywest

•    Work cross functionally, supported by the Marketing Manager with operational, and commercial personnel to implement planning. 
•    Assist the team with the development and execution of the brand plans. Working with external agency partners to ensure the brand is delivered in all communications to a consistently high standard, in line with brand guidelines.
•    Working with digital marketing colleagues and agencies to ensure content curated is industry leading and in line with trends.
•    Work closely with the commercial team to ensure excellence in execution of displays and point of sale instore. Own design, print and distribution of brand materials to field sales.
•    Assist with brand sponsorships, events and the rollout of any associated media and PR activity.
•    Monitor brand performance, including campaign analysis, promotions performance and competitor activity. Complete deep dives and competitor reviews in various markets to understand & respond to category dynamics.
•    From time to time support the wider marketing team on Tirlán marketing initiatives. Promotional and sampling requests etc including attending events such as  the National Ploughing Championships.
•    Annual budget planning and budget management. Responsible for payment of vendors and reporting.
•    NPD admin support, liasing with master data on product set up, curation of barcodes, sap codes, new line forms etc.


•    A Marketing and/or related third level qualification.
•    Retail or FMCG industry marketing experience.
•    Strong project management skills and the ability to prioritise & manage multiple tasks simultaneously.
•    Excellent relationship building, communication and influencing skills.
•    Growth mindset – embraces change and new thinking, has a ‘test and learn’ approach.


We offer
•    Hybrid working (flex Fridays)
•    Free parking incl. EV charging – where applicable
•    On-site gym free to use for employees
•    Parenting room
•    Work/life balance and collaborative work culture
•    Career progression opportunities 


About us 
Through our expertise in research and development, customer insights, food safety and state-of-the-art manufacturing we bring innovative food and nutrition solutions to a global market.  Our new and vibrant headquarters in Kilkenny City operates as a collaboration hub where multi-functional teams come together in a hybrid work environment. 


Commitment to Diversity & Inclusion
We believe in the value of difference. We know that different perspectives, life experience and backgrounds can drive innovation and deliver growth. 
We welcome people from all walks of life without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 


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Tirlán is a Values Based Organisation