Community & Social Lead, Oceania

Glanbia Performance Nutrition (a division of Glanbia) is a leading global performance nutrition business. 

Within Oceania (Australia and New Zealand), the GPN branded portfolio consists of Optimum Nutrition & BSN, and has a distribution network that spans across leading Specialty Supplement Stores, Health food Stores, Gyms, Pharmacy and all large Online/Marketplace platforms. 

Working with leading fitness athletes, influencers, and McLaren, our mission remains to help the elite through to everyday fitness enthusiasts across Australia and New Zealand to realise their full potential and the transformative power of fitness. 

Community & Social Lead, Oceania

Role Purpose

Own and build Optimum Nutrition’s community and content engine, driving visibility, cultural relevance, and education-led advocacy at scale.

This role is accountable for defining and delivering the systems that determine:

• how content is created

• how community is built

• how the brand is understood and trusted in market

Key Accountabilities

• Social channel performance (reach, engagement, growth)

• Content output (volume, consistency, quality)

• Creator network scale and effectiveness

• Community activation (events, gyms, PTs, key training environments)

• Event effectiveness as a content and community driver

• Amplification of brand campaigns through social

Core Responsibilities

1. Define and build the content system

• Define content strategy, cadence, and formats across platforms

• Establish clear content pillars aligned to brand priorities

• Build a scalable content model using:

  • freelance creators

  • community advocates

  • internal capture

• Ensure consistent, high-quality, platform-native output

2. Creator & Community Ecosystem

• Define the structure and scale of the advocate network (coaches, creators, community leaders). This is not a pay-to-play strategy, we want real advocates engaged in the brand and participating with the brand as ambassadors.  

• Recruit and manage a network of 15+ active advocates as a baseline, embedded in fitness culture (gyms, coaches, local communities)

• Establish clear expectations for; content output, participation and advocacy behaviour

3.  Own Education on Social and Community

• Define and implement a structured education framework across social and community

• Build repeatable education formats (series, content pillars, frameworks)

• Partner with Brand to align education with; product innovation, key product claims

4. Campaign Amplification

• Translate brand campaigns into social-first execution

• Define how creators and community are used within campaigns

• Ensure campaigns are amplified through content, not just posting

5. Events as Content & Community Drivers

• Determine which events to activate and why to create an ON community of advocates who are engaged with the brand

• Design how events deliver; content output, creator participation, community engagement

• Ensure events generate usable, scalable content

6. Measurement & Optimisation

• Define success metrics across content, creators, and channels

• Track performance and optimise continuously

• Report to the business through programs, such as Sprout

Skills & Experience

• Proven experience building or scaling social, creator, or community programs

• Strong understanding of TikTok and Instagram content dynamics

• Experience working with creators, influencers, or ambassador programs

• Ability to direct freelancers and external creators

• Experience in fitness, FMCG, or DTC preferred

Ready to make your mark? Join us and help Optimum Nutrition inspire the next generation of athletes and wellness enthusiasts!