Performance Marketing Lead

Date: 8 Jul 2024

Location: IE

Company: Glanbia

Glanbia Business Services (GBS)

Performance Marketing Lead


The Glanbia Digital+ Team are looking for a Performance Marketing Lead to join an established internal agency.


This team is dedicated to digital & creative innovation and excellence, working on some of the world’s best known brands across the Glanbia Group. Leading out key global digital projects and programmes and offering services including media buying & strategy, Social media Strategy, digital strategy creative design, , website development and UX.





This exciting opportunity for a performance Marketing Lead to manage  our successful team of performance marketing specialists. We create and activate digital strategies for Glanbia’s best known brands with a focus on the EMEA & US market.


This is a permanent position that will offer a hybrid working model, combining remote and onsite work in our Waterside Offices, Citywest, Dublin.



About the Glanbia Digital+ team

  • The Digital+ team are built to drive growth for Glanbia, we work with the brand teams to support them on Digital & creative strategy
  • Our media buyers develop digital media strategies to hit brand objectives and work closely with the Creative team to ensure that we have the right content for each platform
  • Creative concept and strategic direction are at the core of what we do, we put emphasis on finding the right concept to help direct every project to success
  • We build, manage and maintain large and small scale websites across the group from ecommerce to brochure ware
  • Our team of dedicated Account Managers develop strong relationships with the brand teams and manage each project from brief to completion
  • This flexible, empowered team weave together Enterprise Design Thinking, Lean, UX and Agile methodologies










Key elements of the role


  • You will play a lead role in the formulation of our brand’s growth strategies through creating strategic media plans across the marketing funnel, focusing on Google Adwords, display, Video & CTV
  • You will lead and develop a team of 2 performance marketer’s to bring about a positive environment that promotes the achievement of brand KPIs
  • You will develop relationships with exec level Marketing leads across the business focusing on solving their business challenges through great digital marketing
  • You will determine the necessary pace of improvement in marketing performance across a wide range of targets, inclusive of setting appropriate milestones to be delivered
  • You will be an expert in all aspects of Google and programmatic advertising
  • You will understand how data from various channels can support the overall customer journey for each client account
  • You will work closely with the Social Media team ensuring strategies are working together to achieve targets
  • You will work with department heads to drive the direction of the future of our Google  and programmatic capabilities
  • You will be key to  winning new business and creating and presenting strategies as part of the pitch process
  • You will build relationships and work on business development
  • You will oversee the management and optimisation of  multiple Global campaigns across Google, mobile display, video, CTV, and audio









  • 3rd level qualification in Marketing /Digital Marketing or a related field or relevant experience



Skills & Experience

  • 5 to 10 years’ experience preferably in a fast paced agency setting
  • Experience leading successful performance marketing teams
  • Proven track record of success in performance marketing
  • Expert in developing media strategies, media buying, google advertising, products & analytics
  • International experience or experience working in a complex matrix organisation would be relevant and beneficial.
  • Experience with the TradeDesk would be beneficial
  • Experience in the US market would be an advantage




  • A positive can do attitude & comfortable operating to multiple deadlines and projects at once
  • A strategic mindset is a must
  • Excellent communication skills and have the ability to communicate recommendations effectively to stakeholders at all levels.
  • Obsessed with data and analytics
  • The energy, enthusiasm and drive to make it happen.
  • A team player who has the ability to motivate others, making it fun while getting the job done.
  • Enjoys working in a fast-paced, innovative environment where the focus is on continuous improvement and the challenge to make it better.
  • A love for problem solving identifying, prioritizing, and implementing a solution.
  • A passion for digital marketing, e-commerce and technology.


At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 


At Glanbia our culture will celebrate individuality, knowing that together we are more.