VP, Innovation & DTC

VP Innovation & DTC

Glanbia Performance Nutrition    

Join the worlds #1 Sports Nutrition company and be part of our mission to inspire people everywhere to achieve their performance and healthy lifestyle goals!

The Opportunity 

Are you driven by the opportunity to lead business transformation in high-growth categories at the forefront of consumer well-being trends? As the Vice President of Innovation & DTC, GPN Americas, you will be accountable for accelerating short-term and long-term growth for the business while shaping the long-term organizational innovation and Direct-to-Consumer (DTC) capability and culture. You will define the strategic direction for our Americas business—driving brand, category, innovation, route-to-market, and financial performance. In this pivotal senior leadership role, you will inspire and engage employees, champion GPN Values, and cultivate a high-performing team. Your leadership will be instrumental in shaping our success in the Americas and contributing to our global growth

What You’ll Do

• Build a multi-year strategic platform innovation pipeline for incremental and transformational growth.
• Integrate the Innovation Roadmap into annual business planning and financial targets.
• Drive cross-functional execution with BU leaders and teams (R&D, Sales, Brand, Marketing COE, Insights & Analytics).
• Build and scale a DTC platform to accelerate consumer trial, feedback, and loyalty.
• Establish a rapid innovation test-and-learn framework within the DTC channel.
• Develop strategies to automate repeat sales & loyalty through CRM and personalized consumer engagement.
• Champion consumer-led innovation by partnering with Insights & Analytics to identify trends.
• Strengthen organizational innovation capability and culture through structured reviews and data analysis.
• Measure and optimize performance with Innovation KPIs and consistent frameworks.
• Partner with Business Unit (BU) leaders to drive seamless execution of the Innovation Roadmap, ensuring alignment with regional and global strategies.
• Partnering with PMR office to provide input of a clear governance structure to monitor and measure the performance of innovation initiatives, driving accountability and results across BUs.

 The Skills You Will Bring to the Team

• Minimum 15+ years of leadership experience in innovation and DTC within a global organization and start-up experience will be a plus with a proven ability to deliver measurable growth.
• Strong track record of developing and executing innovation roadmaps that drive business growth and consumer engagement.
• Experience building and scaling a DTC business, including CRM infrastructure, automated replenishment, and personalized consumer engagement.
• Deep expertise in leading cross-functional teams and aligning diverse stakeholders (e.g., R&D, Sales, Marketing, Finance) to deliver innovation.
• Strong commercial acumen with the ability to build business cases, evaluate financial impact, and make data-driven decisions.
• Proven ability to translate consumer insights into compelling product concepts and successful launches.
• Strong strategic thinking and decision-making capabilities, with the ability to balance short-term execution with long-term vision.
• Experience managing complex projects with multiple stakeholders, ensuring delivery on time and within budget.
• Strong analytical skills and the ability to identify and act on business and consumer trends.
• Excellent communication and influencing skills, with the ability to inspire and align teams around a shared vision.
• Bachelor’s degree required; MBA or advanced degree preferred

Why You’ll Love This Role

• Shape the company’s future by leading the Americas business to the next level.
• Influence commercial and marketing strategies to drive growth.
• Be the face of GPN in the Americas and build a strong values-based culture.
• Lead a high-performing team and drive market share growth.
• Develop and execute strategic plans and financial estimates.
• Collaborate with global and local teams to optimize supply chain strategy.
• Celebrate diversity and individuality within a supportive culture.
• Make a positive impact on the well-being of our customers and employees.

Where and how you will work  

The opportunity will be based in Downers Grove, IL with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.  

What we would like to offer you!  

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including employee discounts on our amazing products, generous family leave policy, health plan, & competitive salary. 

About Glanbia  

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritionals, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team over 5,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.  

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more

Glanbia Performance Nutrition has enjoyed consistent double-digit growth which has been achieved both organically and through acquisition. Today, GPN has approximately $1.2B in revenue and 2,500 employees worldwide. With state-of-the-art production facilities occupying over 500,000 square feet of operating space, GPN is the only sports nutrition company to manufacture and market items in every product category.

Apply now and make a difference in the world of health and wellness! Compensation for roles at Glanbia varies depending on a wide range of factors including but not limited to the specific office location, role, skill set and level of experience.  Glanbia provides a reasonable range of compensation for roles that may be hired in IL. The annual salary for IL based employees for this role is $250,000-325,000 plus an annual bonus. This range may not be applicable to other locations. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range.