Brand Manager, Singapore and Indonesia

Glanbia Performance Nutrition’s purpose is to inspire people everywhere to achieve their performance goals! We are the world’s leading premium Sports Nutrition company with Optimum Nutrition, BSN, Think!, Isopure and Amazing Grass among the brands in the portfolio today. We have ambitious plans for the future, and as a values-led organisation, we’re focused on driving sustainable business performance the right way. 

One of our core ambitions is to drive marketing excellence to propel our brands to growth, securing delivery of growth objectives, as we accelerate SEA in the Sports Nutrition Category. The Brand Manager will be responsible for supporting marketing needs in Singapore and Indonesia, ensuring brand consistency to bring the Optimum Nutrition brand to life in an impactful and compelling manner, tied to the brand guidelines and localised to meet the local consumer needs. 

Principal Accountabilities 

Marketing Strategy & Execution 
•    Develop in partnership with SEA Marketing Director and the Country Manager, the Annual Brand Plans, aligned to the regional guidance 
•    Support new product launches and campaigns with impactful marketing activations focused on storytelling, paid and owned media, influencers, gym partnership, in-store activations and more in line with the budget, whilst adhering to the brand guidelines  
•    Identify, on-board, manage and leverage athletes and influencers to build relatable stories, enhancing consumer connection to the brand 
•    Lead social media management in-market to grow the follower base and drive engagement 
•    Work closely with gyms and event partners to drive brand visibility and presence at key moments winning an engaged audience. 
•    Partner the commercial team driving point of sale initiatives focusing on in-store branding, promotions and display optimization to influence purchase 
•    Ensure all campaigns are executed in a timely manner, working closely with agencies where relevant 

Budget Management 
•    Manage the local marketing budget effectively, tracking expenses closely to ensure no overspend and adherence to allocated budgets
•    Provide regular budget reports, reviewing actual spend against forecasts, and implementing controls to keep all activities within financial limits
•    Adjust allocations as needed, ensuring resources are efficiently used to maximize ROI on campaigns and initiatives

Insights and Market Analysis 
•    Monitor competitor activities, including product launches, campaigns, pricing strategies, and market positioning. Provide actionable insights on competitive threats and opportunities, ensuring our brand remains relevant and differentiated.
•    Support on new consumer research projects working closely with the regional Insights team. 
•    Analyse performance data from campaigns and activations to identify areas for improvement. Use insights to refine messaging, creative assets, and targeting strategies for higher engagement and conversion.

Monthly reporting
•    Complete standard reporting templates for assigned categories, ensuring timely and accurate data entry.

Others 
•    Handle ad hoc duties as required, including cross-functional collaboration to support broader organizational goals

Key Challenges & Success Measures

1.    Strong brand planning, driven by strong consumer and market insights 
2.    Achievement of key marketing priorities, expanding the influencer/ athlete/ brand ambassador pool & brand partnerships, and improving brand awareness and category penetration in South Korea. 
3.    Successful and impactful 360deg campaigns and product launches with strong owned, paid and earned media coverage, strong digital activations, in-store support and ecommerce, bringing our brands to life in a strong and relevant manner 
4.    Clearly devised ecommerce strategy, garnering strong visibility with on-point consumer communications, attractive visuals and clear product demarcations to drive interest and purchase 
5.    Strong management of the marketing budget within agreed targets 
6.    Contribution to the financials – especially on Uplift in Net Sales across all channels  
 

Skills you will bring to the team:

•    Bachelor's degree in Business, Marketing, Management, Finance, Economics, or Commerce.
•    Minimum of 6-7 years in consumer brand marketing, ideally within an MNC FMCG environment; experience in the sports, sports nutrition, or fitness industry is a plus.
•    Proficiency in Microsoft Excel and PowerPoint.
•    Strong presentation, negotiation, and cross-functional collaboration skills.
•    Self-driven with a high sense of accountability and ownership.
•    Excellent planning, time management, communication, and project management abilities.
•    High-level problem-solving skills with a strong analytical mindset.
•    Entrepreneurial mindset, adaptable under pressure, and responsive in urgent situations.
•    Positive, can-do attitude with a keen interest in trends and market insights.
•    Willing to step out of comfort zones, working both independently and as part of a team.
•    Proven leadership and interpersonal abilities for managing and influencing teams, including agency partners.
•    Strong passion for the sports, fitness, wellness, and health sectors.
 

How you will work:

The opportunity will be based in our office located at The Concourse, Singapore with hybrid working arrangements.

What we would like to offer you!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform and a competitive healthcare package that covers self and dependants.

About Glanbia

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 

At Glanbia our culture will celebrate individuality, knowing that together we are more.