Brand Manager - SlimFast

Performance Nutrition is the number one sports nutrition company in the world, with leading brands in performance and lifestyle nutrition. Our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals. GPN’s brand portfolio consists of – Optimum Nutrition, BSN, Isopure, Think!, Amazing Grass and SlimFast.

We are hiring a Brand Manager, Brand Activation for SlimFast. SlimFast is an iconic brand with product offerings including snack cups, crisp bars, ready-to-drink shakes and other protein powders. You will lead our brand activation efforts through content development and strategic media planning. This role is pivotal in sharpening our brand positioning by bringing brand communications to life.

Key Responsibilities as the Brand Manager, SlimFast: 

• Lead the development of world-class, consumer centric integrated marketing campaign rooted in insights and linked to universal truths that will resonate with consumers  
• Define overall marketing activation goals by assessing and reviewing internal brand plans, targets, and resources 
• Collect and analyze consumer insights to understand preferences, behaviors, and inform messaging and target audiences  
• Design and implement an effective media strategy for Brand activation, with focus on achieving optimum balance between paid, owned and earned media 
• Plan and optimize marketing channel utilization to maximize brand visibility, engagement and consideration. 
• Collaborate with the internal Integrated Marketing team to monitor campaign execution, ensuring alignment with strategic goals and timelines. 
• Conduct regular analysis of campaign performances and provide actionable insights for continuous improvement. 
• Prepare and deliver briefs to internal teams and external partners, clearly communicating objectives and expectations. 
• Work closely with external and internal content providers to generate different types of content (hi-fi/lo-fi/UGC) that supports media plans and strengthens brand messaging. 
• Manage media budgets effectively, ensuring efficient allocation of resources to maximize brand objectives 
• Conduct competitors’ media and content strategy analysis to identify opportunities and threats. 

Experience:

• Bachelor’s degree and Master’s degree or MBA preferred. 
• 5+ years of experience in media strategy and planning, preferably in consumer packaged goods or a similar industry. 
• Proven expertise in content strategy, media planning (particularly in performance channels), and paid social. 
• Strong analytical skills with the ability to interpret data and make data-driven decisions. 
• Excellent communication and presentation skills, with the ability to persuade and influence key stakeholders. 

This is an exciting opportunity for a dynamic and results-driven professional to play a key role in shaping our brand’s media presence and driving impactful communication strategies. You will have a strong background in media marketing with a focus on paid channels and experience in quantitative analysis of campaign performance.   If you have a passion for media strategy, a proven track record of success, and the ability to bring brand positioning to life, we would love to hear from you. 

What we would like to offer you!  
The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K.  
 
About Glanbia  
The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.