CRM Lead

CRM Lead

Glanbia Performance Nutrition
 

Join this dynamic team focused on delivering better nutrition for every step of life’s journey! 

Are you ready to thrive in a fast-paced, dynamic environment? Are you customer obsessed and passionate about driving data-driven, impactful strategies? Do you have the skills and enthusiasm to build meaningful, long-term relationships with our consumers, enhancing engagement and loyalty? Are you eager for a role where you can be both strategic and innovative, seeing your impact every single day? Do you want to help shape the digital future at the world’s leading performance nutrition company?

At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance goals. As a global leader in the performance nutrition industry, we proudly manage an impressive portfolio of brands, including Optimum Nutrition, SlimFast, Amazing Grass, Body&Fit, Nutramino, Think!, BSN, Isopure, and Levlup. Our products are sold in over 130 countries, and with our headquarters in Dublin and facilities in locations such as Illinois, California, the UK, the Netherlands, Germany, and Australia, GPN employs over 1,800 people worldwide. We are a values-driven organisation with a focus on sustainable business performance.

The Opportunity 

We are seeking a CRM Lead to join our team for the EU market, responsible for developing and executing tailored CRM strategies for our flagship brand, Optimum Nutrition. In this role, you will take ownership of the entire customer lifecycle, designing customer journeys and ensuring accurate data management while using insights to craft personalised experiences that drive customer retention. You’ll collaborate closely with cross-functional teams and external partners to create engaging marketing communications and campaigns that resonate with our audience. Your responsibilities will include monitoring key performance metrics, responding proactively to performance trends, and continuously refining processes to improve customer engagement, loyalty, and revenue growth.

This role is based in Amsterdam and reports directly to the Head of DTC for Europe. Given the nature of the role, you will work with various stakeholders across different markets, so strong communication and networking skills are essential. You will also collaborate closely with teams across Trade, Merchandising, and Digital Content.

The ideal candidate will be curious, hands-on, and constantly seeking new opportunities. If you're excited by understanding customer behaviour, optimising lifecycle journeys, and driving meaningful results, this is your chance to shape a truly customer-centric future with us and bring our content and community to live.

• CRM Strategy - design and implement CRM strategies driving customer engagement and retention, connecting across multiple channels (email, SMS, social media, etc.) to maximize Customer Lifetime Value (CLV)
• DTC Objectives & KPIs – delivering against the DTC commercial objectives and KPIs – monitoring & DTC performance, driving revenue by leveraging CRM tools and working closely with Trade and Merchandising team to deliver performance
• Campaign Strategy & Management - collaborating with the marketing and sales teams in markets to align CRM efforts with broader marketing strategies and business goals.
• Performance Reporting – providing a monthly performance summary for the E-Commerce Monthly Business Review, taken from weekly reporting updates, showing performance against CRM metrics
• Customer Journey Optimization – mapping the journey from acquisition to loyalty and identifying any opportunities to optimise and enhance the plan across the different touchpoints
• CRM System/Tool Evolution – selecting & integrating CRM tools, leading onboarding and driving setup and integration with other systems and tools
• Performance & Data Analysis – data driven analyses to understand customer preferences and behavior to establish effective segmentation, optimise campaigns and communication strategies
• Consumer Engagement & Satisfaction – building consumer understanding to personalize communications and interactions, to increase engagement, provide better experiences and develop customer lifetime value. Optimize our customer base segmentation to serve the right message, to the right consumer, at the right time.
• External Lens & Collaborations – tuning into industry trends, technologies, and best practices to drive innovation and competitive advantage. Building a network to continually learn and develop the thinking in the CRM space – with industry peers or agencies.
• Problem Solving – identifying consumer pain points or engagement / conversion issues, and seeking / testing ideas and opportunities with email marketing strategy to resolve
• Compliance & Regulation – ensuring the appropriate standards and guardrails are in place to manage data security and privacy, and that CRM activities are compliant with regulations
• Collaboration & Stakeholder Management – working with markets and functions to make sure CRM strategy aligns with business strategy and establishing best in class processes and ways of working
• Test & Learn Agenda – bringing growth mindset, curiosity and entrepreneurial thinking to test new ideas and initiatives.  Bringing continuous improvement and learning to continually evolve our strategy and thinking in the CRM space.  

The Skills you will bring to the team

• Proven experience in CRM management, strategy development, and customer loyalty programmes.
• Proficiency in CRM software like Klaviyo and Braze (experience with Emarsys is a plus)
• Strong knowledge of Google Analytics and Tableau for data analysis and reporting.
• Exceptional analytical skills, with the ability to transform complex data into actionable insights.
• In-depth understanding of data segmentation, A/B testing, and customer lifecycle optimisation.
• Highly organised with the ability to prioritise and manage multiple projects
• Excellent communication and interpersonal skills, with the ability to engage stakeholders
• Creative, results-driven, and continuously seeking innovation and improvement.
• Adaptable, agile, and able to thrive in fast-paced, dynamic environments.
• Customer-centric, with a clear focus on understanding shopper needs and behaviours
• A self-starter with growth mindset, highly motivated and action-oriented

If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!
 

Where and how you will work  
The opportunity will be based in Amsterdam, with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance. 
  
About Glanbia  
The Glanbia Group comprises three divisions:  Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.  
  
 

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.