ON Brand Manager, South Korea

Role: Brand Manager, Optimum Nutrition - South Korea

Glanbia Performance Nutrition’s purpose is to inspire people everywhere to achieve their performance goals! We are the world’s leading premium sports nutrition company with Optimum Nutrition, BSN Syntha-6 among the brands in the portfolio today. We have ambitious plans for the future, and as a values-led organisation, we’re focused on driving sustainable business performance the right way.

In Korea, Glanbia Performance Nutrition’s purpose is to inspire and educate people to achieve their performance goals. And one of our core ambitions is to drive marketing excellence to propel our brands to be first to mind, as we lead Sport Nutrition Category.

The Brand Manager will be responsible to develop key brand strategies on brand management, PR, Advertising, events and Key Opinion Leaders (KOL), athlete management. Responsible for the coordination of marketing programs planned for the Glanbia Performance Nutrition brands - Optimum Nutrition (ON), in Korea ensuring smooth and successful execution.

Principal Accountabilities :

• Develop the brand marketing strategy and execute marketing campaigns, promotions and tactics for offline and online to dial up brand-level communication
• Develop communication through strong insights on consumer usage occasions
• Manage the development of advertising material across social media, ecommerce platforms and D2C in line with brand objectives and HQ guidelines
• Manage planning, execution and tracking of influencer marketing campaigns to drive advocacy
• Work cross internal stakeholders and external agencies to ensure content plan alignment, execution quality and on-line delivery
• Collaborate with commerce teams to coordinate and execute marketing, advertising and promotions that are consistent with companywide marketing and brand goals and objectives
• Coordinate with regional / international I&A team to execute BHT, consumer studies and drive consumer insights that leads to future brand demand creation.
• Manage marketing expenses within budget guidelines effectively
• Support  short-term and long-term NPD pipeline for Optimum nutrition and manage projects with regional and global team.
• Deliver product education for external partners and influencers

The Skills you will bring to the team

Essential
•    Brand strategic planning and logic thinking
•    Strong project management skill, including cross function team work
•    Hand-on experience in brand management and campaign activation development.  
•    Analytical acumen and the ability to work with insights and data
•    Good social media understanding. 
•    Experience in the development and implementation of paid/owned media strategies
•    Strong communication skills and agency management
•    Adaptable to a fast-growing business environment and good team player
•    Fluent in Business English is required
•    8~10 years of marketing experience, including brand marketing and marketing communications.
•    A passion for health, fitness and sport
•    NPD(new product development) experience is a plus

How you will work:

The opportunity will be based in our office located in Seoul, South Korea with hybrid working arrangements.

What we would like to offer you!  

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.

About Glanbia  

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.  

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.