Senior Brand Manager- GCC

Senior Brand Manager

Glanbia  

Join this dynamic team focused on delivering better nutrition for every step of life’s journey 

The Opportunity 

META (GCC, Levant, Africa & Turkey) has been one of GPN’s fastest growing region with strong brand presence and high-quality talent. We are seeking a seasoned marketeer who will lead the GCC region by building a robust portfolio, brand strategy and development, brand communication, consumer insights, across the GCC region. Our ambition is to build a profitable USD 200Mn business [Retail Price] in the coming 3 years

Responsibilities

Lead:

• Play an active role in developing the STRAT plan & the Annual Business Plan for GCC
• Creative brief development and working with BTL, PR, event management agencies to ensure timely execution of projects
• Develop Digital Strategy including e-commerce and Social Media platforms
• Identify Gaps in portfolio, understand market landscape and help with relevant products to drive new moments of consumption [ RTD / RTE ]
• Build and Lead the Innovation Calendar across GCC Markets for rolling 36 months
• Insights and Analytics including support on consumer researches, eg.. BHT , Focus Groups
• Competitor and customer insights analysis; analysis of sales forecasts and relevant financials and reporting on product sales
• Work with sales teams and key customers to develop POSM & drive sampling initiatives.

Support:

• Work with NPD Manager to develop & launch innovations through the stage gate process.
• Develop pricing strategy for the GCC markets along with Commercial & Finance Team

Performance indicators

• Manage the marketing budget across GCC allocating key spends to best ROI opportunities
• Review and report all key Brand Health Tracker [ BHT ] metrics
• Manage tracking and reporting of the KPIs during monthly business review [MBR] to Leadership Team
• Deliver on timely launch of Innovations by market to deliver on growth objectives

 The Skills you will bring to the team

• 8+ years’ experience in a lead/management marketing role within GCC FMCG categories
• Experience of working in a high growth and fast-paced organization.
• Must have experience in building new categories
• Well versed with localization & adaptation
• Strong track record in category & portfolio management, portfolio expansion, driving innovation, brand development & communication
• Effective collaboration and partnership skills with global team
• Excellent communication, interpersonal skills, analytical and persuasion skills
• Strong influencing skills across a culturally diverse group of people and markets

If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!

Where and how you will work  

The opportunity will be based in Dubai working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.  

What we would like to offer you!  

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and acompetitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary.  

About Glanbia  

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional's, and Joint Ventures. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.  

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.